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How Google works, explained for local businesses
Plain-language lessons and guides on Maps, search, websites and marketing, built on real Monterey County examples.
Lesson · Web crawlers What is a web crawler? How Google finds (and misses) your pages 
Lesson · Bing Bing Webmaster Tools: what it is, and why your business needs it 
Lesson · AI search Where does AI get its information? What ChatGPT and Google’s AI pull from for local businesses 
Lesson · Search Console Why your website isn’t showing up on Google (and how Search Console tells you) 
Lesson · Google Analytics How to read Google Analytics: a small business guide to the GA4 home screen Google and local search
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Why Is My Business Not Showing Up on Google? The 5 Causes 
How to Rank Higher on Google Maps in 2026 
How to Verify Your Business on Google, Step by Step 
How to Get More Google Reviews: The Link, the Ask, and the Rules 
How Much Does a Website Cost? Real Numbers for 2026 
How Much Does SEO Cost? Real Numbers for 2026 Websites and marketing
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Web design Squarespace vs WordPress: What I Tell Clients After Building on Both 
Making It Easy for Customers to Reach You 
Misconceptions: Why a Small Business Should Not Get a Website 
Showcasing Your Work Online: A Portfolio Guide for Skilled Trades 7 Website Features That Convert Visitors Into Customers 
The Ultimate Guide to Ecommerce Website Funnel in 2026 
The Hidden Cost of DIY Websites: 96 Wasted Minutes a Day Latest
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Ads Facebook Ads Can Now Optimize for Leads That Book: Meta's Qualified Leads Setting 
Ads ChatGPT Ads for Local Business: Is the $500 Credit Worth It? 
Google Business Profile Video Verification: The Shot List That Passes 
Local SEO Ranking Factors 2026: What Actually Moves a Local Business 
How to Respond to Google Reviews (and Why Templates Backfire) 
What Is RAG? How AI Answers From Your Content Instead of Guessing 
AI Content and Evidence: What to Actually Publish 
The Marketing Stages of a Plumbing Business, and Where PPC Fits Don’t miss the next change that affects your business
Local SEO, rankings, ads, AI and automation: what changed and what to do about it. Every other Wednesday at 11am Pacific.
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