Rank for panel upgrades, not just your own name.
Most electrician websites rank for exactly one thing: the company name. The searches that pay, panel upgrade, EV charger installation, rewiring, go to whoever bothered to build a page for them. Usually a directory.
Free scan of your Google listing. No sign-up to see the result.
The real problem
Not all electrical jobs are worth the same. Your rankings should know that.
A tripped breaker call and a full panel upgrade are different businesses. One fills a morning, the other fills a week. But most electricians rank for neither, because their site is a home page, a photo of the van, and a contact form, which gives Google nothing to show for any specific job.
Meanwhile the lead platforms rank a page for every job type in every city, capture the enquiry, and sell it to three electricians at once. You end up bidding against your own competitors for a customer who searched in your town.
The fix is direct: a real page for each job type you want more of, and a Google Business Profile that puts you in the map pack when someone nearby needs an electrician today. EV chargers alone are a search category that barely existed a few years ago, and in most cities nobody local has claimed it.
What electrician SEO actually involves
Built around the jobs you want more of, in the towns you actually serve.
01
Google Business Profile
Categories, services and service area set up so you show in the map pack for electrical work near the searcher, with reviews that close the decision.
02
Review engine
A consistent ask after every finished job. Reviews are the biggest lever you control for map pack position.
03
Job-type pages
Panel upgrades, EV charger installation, rewiring, troubleshooting. One real page per job, so you can rank for the work and not just your name.
04
Service-area pages
Honest pages for the towns you serve. Three real ones beat twelve thin copies, which Google ignores.
05
Trust signals that convert
License number, insurance, photos of real work. The person choosing between two electricians picks the one that looks accountable.
06
Call tracking
Which searches produced calls and which produced booked work, so the spend is judged on jobs, not on electrician marketing reports.
How we run it
Fixed scope, clear order, measured in booked jobs.
- 1
Scan what you have
Your profile, your rankings by job type and town, your reviews, your site speed. You get the findings whether or not you hire us.
- 2
Fix the profile first
The map pack is the fastest win for a trade this local, and it costs nothing but attention.
- 3
Build the job pages
Starting with the highest-value work you want more of. For most electricians right now that is EV chargers and panel upgrades.
- 4
Turn on the review loop
An ask at job completion, every time. It compounds month over month.
- 5
Measure in booked jobs
Calls and scheduled work, not impressions. If a page is not earning its place, we change it.
Frequently asked
How is SEO better than Angi or Thumbtack for an electrician?
They solve different problems. The platforms are instant and rented: the lead is shared with competitors and stops when you stop paying. Rankings take months to build and then produce on their own. Most electricians run both for a while, then cut platform spend as the map pack takes over.
What electrical jobs should I target first?
The ones with the best ratio of value to competition in your area. For most electricians that is currently EV charger installation and panel upgrades: high-ticket, growing demand, and very few local companies have built a real page for either.
How long does electrician SEO take?
Google Business Profile work can move the map pack in two to four weeks. New job-type pages usually take three to six months to rank. Anyone promising faster is describing ads.
What matters most for the map pack?
Proximity to the searcher, then your profile categories and reviews. For electricians, having the specific service listed on the profile matters too: "EV charging station installation" is its own category.
Do you also do website design for electricians?
Yes. If the site is the problem, slow, dated, or a single page with a phone number, we rebuild it first. Job-type pages need somewhere worth landing.
Do you work with electricians outside Monterey County?
Yes. The local work is Salinas and the surrounding towns, but the discipline is the same anywhere and the work is done remotely.
Find out which jobs you are invisible for.
Free look at your Google listing and how you rank for the job types that pay, against the electricians near you.
- Spanish written, not translated
- 48-hour starter turnaround
- Founder-built in Salinas
- Every number sourced
- Sub-2-second loads
- Owned by you, hosted by us
- Built around your booked job
- One playbook, every city
- Spanish written, not translated
- 48-hour starter turnaround
- Founder-built in Salinas
- Every number sourced
- Sub-2-second loads
- Owned by you, hosted by us
- Built around your booked job
- One playbook, every city