Stop renting your leads back from the portals.
The big portals rank for your market using your listings, then sell you the leads those listings generated. Ranking for your own neighbourhoods is how you get off that treadmill.
Free audit of your site and your Google listing.
The real problem
You cannot outrank Zillow. You do not need to.
National portals will win "homes for sale" in your city. Their domain authority is enormous and that fight is not winnable, so stop having it.
What they cannot do is be local. They have no opinion on which streets flood, which schools are actually zoned where, what a specific neighbourhood is like on a Tuesday morning, or what the last six comparable sales really mean. They generate those pages automatically, and it shows.
That is the opening. Neighbourhood guides, "is now a good time to sell in X", and honest market updates are searches with real intent and almost no genuine competition, because writing them requires knowing the market.
What agent SEO looks like
Built around the searches you can actually win, not the ones the portals own.
Neighbourhood guides
A real page per area you work, with detail only a local agent has. This is the single highest-return page type for an agent.
Google Business Profile
Set up and maintained so you appear in the map pack when someone searches for an agent nearby.
Seller-intent pages
Home valuation and "should I sell" pages. Seller leads are worth more and the searches are far less contested than buyer terms.
Market updates
Regular, genuinely useful commentary on your market. It ranks, it earns links, and it is the thing portals cannot fake.
AI concierge
A site assistant that answers buyer questions, books showings and scores which leads are ready, so you call the right person first.
Review engine
Reviews on the profile that decides your map pack position, collected systematically after each close.
How we run it
Pick the ground you can hold, then hold it.
- 1
Pick the farm area
We look at what people actually search in your patch and where a single agent can realistically rank. Focus beats breadth every time here.
- 2
Fix the foundation
Site speed, mobile, and the Google Business Profile. Agent sites are often IDX-heavy and slow, which quietly caps everything else.
- 3
Build the guides
One neighbourhood at a time, properly. We interview you for the detail, because that detail is the entire competitive advantage.
- 4
Add the seller pages
Valuation and timing pages, wired to capture the lead rather than just inform.
- 5
Measure in appointments
Not traffic. Traffic from the wrong searches is worth nothing to an agent.
Frequently asked
Can a single agent outrank Zillow or Redfin?
Not for broad terms like "homes for sale in [city]", and you should not spend money trying. You can beat them comfortably on neighbourhood-level and question-shaped searches, because those need local knowledge their automated pages do not have.
What is the highest-value page for a real estate agent?
A genuine neighbourhood guide, and second to that a seller-intent page like a home valuation. Seller leads are worth more per lead and the searches are much less contested than buyer terms.
Does my IDX feed help me rank?
Usually not. IDX listing pages are near-duplicates of the same feed every other agent publishes, so they rarely rank and can slow your site badly. The ranking comes from the pages only you can write.
How long does real estate SEO take?
Map pack improvements can show within a month. Neighbourhood guides typically take three to six months to rank, and then keep producing for years, which is the point.
Do you build the website too?
Yes. We build agent sites with an AI concierge that answers buyer questions and scores leads. There is a dedicated page on that if you want the detail.
Own your neighbourhood instead of renting it.
Free audit of your site and Google listing, plus which searches in your farm area are actually winnable.
- Spanish written, not translated
- 48-hour starter turnaround
- Founder-built in Salinas
- Every number sourced
- Sub-2-second loads
- Owned by you, hosted by us
- Built around your booked job
- One playbook, every city
- Spanish written, not translated
- 48-hour starter turnaround
- Founder-built in Salinas
- Every number sourced
- Sub-2-second loads
- Owned by you, hosted by us
- Built around your booked job
- One playbook, every city