Free growth briefing
Stay ahead of every change that affects your business
Google updates its rankings, AI changes how customers find you, ad costs move, and your competitors adapt. Every other Tuesday, Echo and I tell you what changed, what it means for a local business, and what to do about it that week.
- Every other Tuesday
- A 5 minute read
- Free
Get the briefing
Your first name and email. That’s all.
Why owners can’t afford to skip it
You’re busy running the business. Meanwhile, the ways customers find you keep changing.
- 01
Google changes, rankings move
A local search update can push you out of the map pack without warning. The owners who hear about it first fix it first.
- 02
Customers now ask AI
People ask ChatGPT and Google’s AI which business to call. If it doesn’t know you, it names someone else.
- 03
Your competitors are adapting
Someone in your town is already automating follow-ups and tuning their ads. This keeps you on the same playing field.
What’s inside each issue
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Local SEO and Google Maps
How to show up when people nearby search for what you do, including your Google Business Profile.
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Rankings
What moved in Google this month, why, and the fixes that bring rankings back.
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Ads
Google and Facebook ad changes, what they cost now, and how not to waste a small budget.
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AI
ChatGPT, Gemini and Google’s AI answers: how they pick businesses, and how to get picked.
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Automations
Simple setups that answer leads, book appointments and ask for reviews while you work.
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One thing to do this week
A small, specific action in every issue, with the steps. No theory.
What to expect
Clear expectations, so the email is welcome when it shows up.
- When
- Every other Tuesday
- Sent at 11am Pacific, in time for a lunch-break read.
- How long
- A 5 minute read
- One email, skimmable, with links to the full guides if you want more.
- Price
- Free
- No upsell sequence. Unsubscribe with one click, any time.
Our promise
Real, true information that applies to your business.
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No hype or scare headlines
Only what we’ve checked against the source, with the link included.
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No generic advice written for big companies
Tips for local businesses: contractors, clinics, shops, restaurants and service pros.
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No selling your email, no daily blasts
One email every other Tuesday, and your address stays with us.
Get the briefing
Sent at 11am Pacific, in time for a lunch-break read.