Echo, the Digital Vibes phoenix, flying with open wings

The Digital Vibes assistant

Meet Echo.

The assistant that answers on our website, WhatsApp and text, books your call, and keeps our clients posted on how their websites are doing. Built by Digital Vibes in Salinas. Say hi below.

Talk to Echo

Echo is software, made by us, with a real person behind it. It will tell you when Roberto should take over.

Ask Echo anything about Echo.

This is the real Echo, not a recording. Tap a question or type your own.

Chatting with EchoWhat is Echo?

Ask anything about Digital Vibes, in English or Spanish.

Prefer WhatsApp? Same assistant, same answers. Chat on WhatsApp

What Echo does

One assistant with three jobs.

For anyone on this site

  • Answers questions about websites, SEO, Google Business Profile and prices, in English or Spanish.
  • Runs a free SEO snapshot of your site and shows you what to fix.
  • Books a discovery call on Roberto's real calendar and sends the confirmation.

For Digital Vibes clients

  • Texts you when we publish updates to your site, in your language.
  • Sends your Google rankings on the 2nd and your website report on the 16th.
  • Answers "how's my traffic" and passes anything bigger to Roberto.

For Roberto

  • Tells him when someone books, when a lead is hot, when a client needs him, when a deploy fails, and when a client's keyword hits the top 10.
  • Reads deploys, rankings and analytics so he doesn't have to check five dashboards.

One Echo. Website, WhatsApp and text.

Echo's number is (831) 273-9779. Message it on WhatsApp or by text and you get the same assistant as the chat on this site. WhatsApp and text share one conversation, so you can switch between them and Echo keeps up. Roberto's own number stays Roberto's.

(831) 273-9779
  • Website chat
  • WhatsApp
  • Text
Echo
Roberto When it needs a person
Roberto Cerda, founder of Digital Vibes Design
Roberto Cerda, founder of Digital Vibes Design, Salinas.

Why I built Echo

I run Digital Vibes on my own, on top of a full-time job. I build websites for businesses in Salinas and Monterey County, a lot of them family businesses that work in both Spanish and English.

For a long time I sent every client their website updates by hand. One message at a time, every time I changed something on their site. That worked with a few clients. As I built more sites, it stopped working. I was spending hours on updates, messages were piling up, and questions that came in at 10 at night waited until the next day. I couldn't keep up.

Then I became a dad. Best blessing of my life. It also meant I had to get honest about my time. I needed to be more efficient, not just busier.

So at night, after my wife and son went to sleep, I sat down and started planning. Somewhere in those late nights the idea clicked, and Echo was born.

I built Echo from the ground up for Digital Vibes. It answers questions when I can't, in whichever language you write. It books calls on my real calendar. It tells my clients when their website changes, sends them where they rank on Google, and shows them how their site is doing, without me typing each message. And when something needs a person, it tells me, and that person is me.

Echo was never about AI hype, and it isn't a plug-and-play bot. Over the last 3 years, from when I first tried ChatGPT to the different AI agents out there, I've used everything from basic assistants to premium and enterprise-grade tools. Some were impressive. Many were frustrating: canned answers, wrong information, no way to reach a real person. I took all of it, the good and the bad, into how I built Echo. It starts from Claude, Anthropic's AI, and everything on top of that is mine: what it knows about Digital Vibes, how it talks, what it's allowed to do, and when it hands things to me. I shaped it through a lot of trial and error and careful testing, one conversation at a time, until it behaved the way I'd want an assistant to treat my own family.

The goal was never to step away from my clients. It was to keep giving them the same care, and to have more time for my family.

Echo is how I found that balance.

Echo is custom-built by Digital Vibes and runs on Claude, Anthropic's AI.

What Echo won't do

And what happens instead.

  1. Pretend to be a person.

    If you ask, it says it's Echo.

  2. Quote a custom project.

    It gives the published prices and gets Roberto for the rest.

  3. Change a client's website.

    Requests go to Roberto with a task attached.

  4. Make up prices or appointment times.

    Prices come from the published list and times from Roberto's real calendar.

  5. Keep secrets from you.

    Ask what it remembers about you and it tells you. Ask to have it deleted and Roberto deletes it.

What Echo looks like for a…

Plumber

Example

AI for plumbers

9:12 PM, a homeowner on your website chat.

Do you install water heaters? Mine just quit.

Yes, we install and replace water heaters. I can book you tomorrow at 8:00 or 10:30 AM. Which works?

Salon

Example

Bookings in Spanish

A client asks in Spanish on your site.

¿Tienen cita el sábado para corte y color?

Sí, el sábado a las 11:00 con Ana. ¿Se la reservo a su nombre?

Contractor

Example

Answers from your report

A client texts Echo about their new page.

Did anyone find my new kitchen remodel page on Google?

Yes. It showed up in Google search 86 times last month and 9 people clicked through to it.

The plumber and salon examples are the AI Booking Agent, which is Echo's booking skills working on your website for your business instead of ours. The numbers in the contractor example are made up.

How Echo can help you

Try it now

Ask Echo about your website, get a free SEO snapshot, or book a call. Nothing to sign up for.

Free

Talk to Echo

Know how your website is doing

Two texts a month: your Google rankings for 5 searches and your website report. Included for Digital Vibes website clients.

$15/month

See the Website Report

Get your own Echo

An AI receptionist for small business that answers and books

An AI answering service that knows your business: it answers your customers on your website in English and Spanish and books them on your calendar.

$750 one-time

See the AI Booking Agent

Questions about Echo

Is Echo a real person?

No. Echo is software built by Digital Vibes on Claude. Roberto is the person, and Echo brings him in when needed.

What does Echo know about me?

What you've told it and what page you were on. If you're a client, also your site's updates, rankings and report data. Ask it "what do you remember about me" any time.

Does Echo speak Spanish?

Yes, fully. It's a Spanish AI chatbot as much as an English one: it answers in whichever language you write.

Is this a virtual assistant for small business I can hire?

For your customers, yes: that's the AI Booking Agent, $750 one-time. For your own website updates and reports, that's the Website Report, $15/month.

What if Echo gets something wrong?

Tell it, or tell Roberto. Echo saves every conversation, and Roberto gets an alert for the ones that need him.

Can I text Echo instead of using the website?

Yes: (831) 273-9779 by WhatsApp or text.

Is Echo just ChatGPT or another off-the-shelf bot?

No. Echo is built by Digital Vibes on Claude, Anthropic's AI, with its own knowledge of Digital Vibes, its own rules, and its own tools for booking, reports and reaching Roberto. Nothing about it was bought as a package.

Who else can see my conversation?

Roberto is the only person who reads them. Conversations are stored so Echo can pick up where you left off and so Roberto can improve its answers about Digital Vibes. Ask and he'll delete yours.

Echo answers first. Roberto answers when it matters.

Talk to Echo