The situation
Aesthetics is a category where people arrive with a concern, not a treatment name. Someone knows their skin is breaking out or their jawline has softened. They do not know whether that is Aerolase, an injectable, or a regenerative therapy. A services menu written in clinical language asks the visitor to do the translating, and half of them close the tab instead.
Revive is also a Salinas practice, which means a real share of the people looking are more comfortable reading in Spanish.
What we built
A home page that does the sorting before anyone has to book.
- A treatment matcher: the visitor picks their concerns and gets pointed at the right treatment, rather than reading a list and guessing
- A results viewer with a before and after slider, free to try, so the proof is the first thing on screen instead of a gallery three clicks deep
- Full English and Spanish, switchable from the top of every page, not a translated landing page bolted on the side
- Hours, directions and a Book an Appointment button held in view, because a phone visitor deciding at 9pm needs both
- Payment plans and the referral program given their own pages, since both are reasons people say yes and both were previously word of mouth only
- The practitioner front and center. Angelica Alcaraz BSN, RN is the reason people trust the room, so she is on the first screen
What it does now
The site answers the question people actually arrive with, in the language they think in, and hands them a booking button at the moment they know what they want.