The situation
Everyone who owns a business already pays someone to do their taxes. That is exactly ProfitWise’s problem: tax planning, the proactive work done before the year closes, sounds like the thing people already buy every April. A site that says “tax services” gets filed under already have a guy and closed.
The audience splits three ways on top of that: business owners watching the tax bill grow with the business, high-income W-2 earners with few obvious options left, and owner-operators who are both at once. And a real share of the firm’s clients think through money in Spanish.
What we built
A site that sells the plan, not the filing.
- A hero that qualifies instead of greets: if you paid $5,000 or more in federal and state taxes, there’s a good chance the check was bigger than it needed to be. One paragraph in, a visitor knows whether this is for them
- Planning drawn as a separate job from preparation, with the FAQ answering the objection that kills the conversation: yes, you can keep your CPA, ProfitWise works alongside them
- Who We Serve as three earner profiles, each with its problem named in its own words, plus a fourth door for anyone unsure: tell us your numbers, we’ll answer straight
- Six services, from entity structure review to quarterly estimates, each framed as a lever on the tax bill rather than a chore on a list
- Every page in both English and Spanish behind an EN/ES toggle, the same promises in both, not a translated brochure bolted on
- A Tax Brief newsletter as the soft path for people whose year hasn’t closed yet
What it does now
A business owner lands, sees their own tax bill in the first paragraph, and finds out there is a job to hire beyond filing. The firm’s standard is on the site in both languages: no move you couldn’t explain to your spouse or your banker. The copy holds itself to the same rule.