The situation
A remodeling contractor with fifteen years of finished work and no place to show it is competing on the same footing as one who started last year. The photos exist. They live on a phone, and they get texted one at a time to whoever asks.
What we built
A site where the work does the arguing.
- Projects and a separate project gallery, both in the main navigation, so a homeowner can browse finished bathrooms and kitchens without asking anyone to send pictures
- The scope stated once, in plain terms: full bathroom and kitchen remodeling, exterior and interior home improvements, across Monterey County and surrounding areas
- Experience and price positioning in the same breath, fifteen plus years and competitive pricing, because a homeowner is weighing both and pretending otherwise helps nobody
- Licensed and bonded CA #1090260 sitting directly under the estimate button, where a cautious visitor looks before clicking
- Start a Project in the header and Get an Estimate in the hero, one for the decided visitor and one for the one still looking
- A chat widget for the questions that come before a homeowner is willing to give a phone number
What it does now
The photos that used to get texted one at a time are the first thing a homeowner sees, and the license number is right there when they go looking for it.