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Q3 2026 edition · Instagram + TikTok · 310 videos

How to get contractor leads without buying them

A contractor lead from search ads averages $165.67. This index measures what 10 US remodelers and builders got from 180 Instagram reels and 130 TikTok videos in 2026, scored on comment rate instead of views, so you can see what normal looks like on each platform before you judge your own.

Compared against roofing and life insurance in the cross-industry index.

Median comment rate

Q3 2026

Instagram

0.02%

180 reels

TikTok

0.10%

130 videos

Comments from possible customers: 1 of 40 on Instagram, 5 of 41 on TikTok.

For contrast: a bought lead

$165.67 per lead (search ads)

Average cost per lead, Construction & Contractors (General) search ads

Source: LocaliQ Home Services Search Ad Benchmarks, July 15, 2026

The tool

The benchmark index

What changed this quarter: first edition, now with TikTok. 180 Instagram reels and 130 TikTok videos from US businesses, posted in 2026. Use the Platform filter or the quick views to compare. The next refresh adds a quarter of data at this same URL.

Quick views
Sorted by comment rate, not plays. Plays measure reach. A comment means someone stopped and responded, the first step toward a lead. Comment rate is comments divided by plays.

Showing all 310 videos.

Median comment rate
0.04%
Top 10% starts at
0.39%
Ask for a comment keyword
2%
Median length
22s
Contractors & remodeling Instagram reels and TikTok videos from US businesses in 2026, with plays, comments and comment rate. 310 videos.
Video Job type Call to action Plays Comments Comment rate Posted Details
Clean Tile Lines Make All The Difference 🔥 Instagram @tilerworks Bathroom None 8,986,770 527 0.01% Jun 19
This Shower Wall Turned Out Perfect Instagram @tilerworks Bathroom None 5,198,169 195 0.00% Jul 27
This remodel delivered a dramatic upgrade with a modern walk-in design, sleek tilework, and premium fixtures. TikTok @2brothersrenovations2 Bathroom None 2,000,000 833 0.04% Jan 24
Every Stone Placed With Precision. Instagram @tilerworks Whole-home remodel None 1,076,123 27 0.00% Jul 1
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 1,000,000 221 0.02% Sep 21
🔨 A Day in the Life of a Contractor | Bathroom Remodel Edition 🚿 TikTok @2brothersrenovations2 Bathroom None 950,600 363 0.04% Feb 3
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 622,822 55 0.01% Sep 17
An idea for your before kitchen Instagram @unitedsignature Kitchen DM 522,161 13 0.00% Sep 15
From builder-grade to luxury spa vibes 🔥✨😍🙌🏻 TikTok @2brothersrenovations2 Bathroom DM 465,200 105 0.02% May 5
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 399,202 14 0.00% Sep 21
Building a Mud Shower Pan the Right Way Instagram @tilerworks Bathroom None 271,125 12 0.00% Jul 31
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 257,200 38 0.01% Sep 14
When we started working on this home, we discovered a major issue with a previous addition. Instagram @teknikdesignandremodeling New build or addition None 255,255 40 0.02% May 29
Goodbye tub, hello luxury 🚿✨ TikTok @2brothersrenovations2 Bathroom None 254,700 165 0.07% Jan 28
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 252,983 3 0.00% Sep 18
PART 2 IS HERE! Instagram @companionbuild New build or addition DM 246,173 48 0.02% Jun 30
Open concept kitchen remodel idea Instagram @unitedsignature Kitchen None 237,467 11 0.01% Aug 3
So many questions about this combo! Instagram @tucson_remodels Bathroom None 226,706 27 0.01% Mar 4
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 195,691 1 0.00% Sep 4
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 191,129 4 0.00% Sep 22
Don’t miss out on these ways to maximise your kitchen space! TikTok @oakcreek_cabinets Kitchen None 182,300 74 0.04% Jun 15
Open Concept Kitchen remodel idea TikTok @unitedsignatureco Kitchen None 178,600 25 0.01% May 28
Gracias por la confianza. Instagram @oneempireconstruction · Spanish Whole-home remodel None 172,717 43 0.03% Jun 10
took some time to pick this tile combo and it turned out soo well 🤩✨ Next Level Remodels 📍 Tucson, Az Instagram @tucson_remodels Bathroom None 171,722 42 0.02% Jun 26
🔥 From an ordinary backyard to an AMAZING outdoor living space! TikTok @2brothersrenovations2 Whole-home remodel None 156,500 4 0.00% Sep 11
One sample says “pick me”.. Instagram @floord_concepts Kitchen None 138,547 23 0.02% Jul 27
If you’re renovating your bathroom, DON’T skip this! TikTok @sjddesign_build Bathroom None 123,600 30 0.02% May 28
Próximamente … 😱 🦺 🏗️ Instagram @oneempireconstruction Brand or personal None 114,542 20 0.02% Sep 17
Next Level Remodels ✨ Tucson, Az Instagram @tucson_remodels Bathroom None 100,057 24 0.02% Mar 7
Electrical plans start long before the electrician ever steps foot in your home. Instagram @randolphdesignbuild Brand or personal None 83,764 18 0.02% Sep 13
✨ BEFORE & AFTER BASEMENT TRANSFORMATION ✨ TikTok @2brothersrenovations2 Bathroom Call or book 76,600 40 0.05% May 30
Full bathroom remodel less than 1 minute TikTok @austinbuiltit Bathroom None 71,700 127 0.18% Sep 14
Before and after TikTok @unitedsignatureco Whole-home remodel None 60,200 12 0.02% Aug 19
What we included in this remodel: TikTok @mybuildpro Bathroom None 58,000 83 0.14% Mar 27
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 52,463 0 0.00% Sep 21
Stop calling it a “little project.” Instagram @perfectedgeremodel Brand or personal None 51,076 59 0.12% Jun 18
Shower Niche Tile Detail Instagram @tilerworks Bathroom None 45,405 4 0.01% Sep 25
No exaggeration this is my brain 24/7😂 TikTok @mybuildpro Brand or personal None 45,200 79 0.18% Jul 13
Inspiration for your before kitchen 🤍 Instagram @unitedsignature Kitchen None 44,792 0 0.00% Sep 21
When the materials speak for themselves. TikTok @sjddesign_build Bathroom None 42,600 9 0.02% Sep 15
Money can’t buy happiness… but it can buy you your dream home. Instagram @randolphdesignbuild Brand or personal None 42,136 8 0.02% Sep 12
Anything we missed? TikTok @buildmaurer Brand or personal None 41,900 52 0.12% Sep 21
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 41,184 10 0.02% Sep 14
DM us “remodel” to get started on your remodel 🤍 Instagram @unitedsignature Whole-home remodel DM 39,797 2 0.01% Sep 4
4 things that make your shower remodel feel more luxurious ✨ lit niches, use of multiple tiles and textures, hidden control, and multiple sh Instagram @tucson_remodels Bathroom None 39,681 4 0.01% Aug 2
Kitchen Backsplash Coming Together Instagram @tilerworks Kitchen None 36,696 1 0.00% Sep 28
Next Level Remodels ✨ 🌵 Tucson, Az Instagram @tucson_remodels Bathroom None 29,896 4 0.01% Mar 10
Ever wonder what that little button next to the sink is? TikTok @ruizrenovations Kitchen None 28,800 8 0.03% Sep 9
Old to new design inspiration TikTok @unitedsignatureco Kitchen None 28,600 5 0.02% Sep 2
What's your general contractor up to? TikTok @buildmaurer Brand or personal None 28,400 66 0.23% Jan 22
One Empire Construction más que transformar espacios, nos gusta a nuestros clientes ayudarlos a crear sus HOGARES justo cómo lo sueñan ✨🏡 Instagram @oneempireconstruction · Spanish Bathroom Comment keyword“CASA” 24,823 31 0.13% Apr 27
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 23,300 2 0.01% Sep 21
(no caption) Instagram @tucson_remodels Brand or personal None 22,760 8 0.03% Mar 7
Installing KERDI Before Tile Instagram @tilerworks Bathroom None 22,186 3 0.01% Sep 23
Some builders start with software. Instagram @randolphdesignbuild Brand or personal None 22,046 9 0.04% Aug 22
Don’t get finessed by a contractor TikTok @austinbuiltit Bathroom None 16,700 65 0.39% Sep 5
Floor to ceiling tile 😚👌🏼 Next Level Remodels Tucson, Az Instagram @tucson_remodels Bathroom None 15,542 8 0.05% Jul 24
Inspiration for your outdated kitchen TikTok @unitedsignatureco Kitchen None 14,600 3 0.02% Aug 26
Inspiration for your outdated kitchen TikTok @unitedsignatureco Kitchen None 14,100 2 0.01% Aug 26
(no caption) TikTok @unitedsignatureco Whole-home remodel None 13,900 6 0.04% Aug 24
Shower Floor Tile Around the Drain Instagram @tilerworks Bathroom None 12,454 0 0.00% Sep 27
Inspiration for your new kitchen 🤍 Instagram @unitedsignature Kitchen DM 12,451 4 0.03% Sep 2
PART 3. Instagram @companionbuild New build or addition None 12,239 4 0.03% Aug 24
Next Level Remodels ✨ Tucson, Az Instagram @tucson_remodels Bathroom None 12,188 9 0.07% Mar 8
Home field advantage never looked this good! TikTok @sjddesign_build Brand or personal None 11,800 3 0.03% Sep 14
Concept idea you could do with your old kitchen TikTok @unitedsignatureco Kitchen None 10,900 1 0.01% Aug 18
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 10,553 3 0.03% Sep 21
Are you putting off that new driveway or pergola remodel because you don’t think you can afford it? TikTok @concretedesignsllc Whole-home remodel Call or book 10,500 5 0.05% Feb 9
They look like drawers, but they’re actually doors. TikTok @oakcreek_cabinets Kitchen None 10,000 12 0.12% Sep 28
Thank you for your question! Instagram @tucson_remodels Bathroom None 9,956 4 0.04% Jul 17
(no caption) TikTok @austinbuiltit Bathroom None 9,493 15 0.16% Sep 1
Bathroom floor tile is going in! Instagram @tilerworks Bathroom None 9,296 2 0.02% Sep 23
Desde proyectos de remodelaciones RESIDENCIALES, hasta PROYECTOS COMERCIALES 👷‍♂️🏗️ Instagram @oneempireconstruction New build or addition None 9,285 14 0.15% Mar 20
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 8,427 3 0.04% Sep 21
Next Level Remodels 📍 Tucson, Az Instagram @tucson_remodels Whole-home remodel None 8,406 6 0.07% Aug 4
Shower niche install TikTok @austinbuiltit Bathroom None 8,017 4 0.05% Aug 31
Out With the Old Tile 🛠️ Instagram @tilerworks Bathroom None 7,482 2 0.03% Sep 21
Save this for design inspiration TikTok @unitedsignatureco Whole-home remodel None 7,345 3 0.04% Aug 20
Simple organic modern guest bathroom remodel with Taj Mahal countertops ✨ Next Level Remodels Tucson, Az Instagram @tucson_remodels Kitchen None 7,092 4 0.06% Mar 6
En One Empire Construction transformamos incluso los baños pequeños en espacios funcionales, elegantes y de lujo. Instagram @oneempireconstruction Bathroom None 7,051 13 0.18% Feb 6
Diseño, precisión y ejecución ✔️ Instagram @oneempireconstruction · Spanish New build or addition None 7,018 1 0.01% Mar 20
The Final Touches on the Bathroom Floor Instagram @tilerworks Bathroom None 6,858 2 0.03% Sep 29
It's not for everyone, but I wouldn't change anything. TikTok @buildmaurer Brand or personal None 6,794 2 0.03% Sep 26
It's never fun to have a hard conversation, especially with a potential client. TikTok @buildmaurer Brand or personal None 6,627 19 0.29% Sep 14
From full demolition to a clean, modern finish. TikTok @concretedesignsllc Brand or personal None 6,322 8 0.13% Apr 22
Haz realidad tu próximo proyecto sin esperar. TikTok @concretedesignsllc · Spanish Whole-home remodel None 6,278 10 0.16% Sep 4
Quick tip on how to clean your tile tools TikTok @ruizrenovations Bathroom None 6,242 12 0.19% Sep 16
Trabajar con el contratista correcto no es un gasto… es la diferencia entre AVANZAR con claridad o perder TIEMPO y DINERO. Instagram @oneempireconstruction · Spanish Brand or personal None 6,114 13 0.21% Mar 21
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 6,032 1 0.02% Aug 25
tile installation TikTok @austinbuiltit Bathroom None 5,911 8 0.14% Sep 1
“Todo se veía bonito… hasta que abrimos.” Instagram @oneempireconstruction · Spanish Bathroom None 5,851 9 0.15% Mar 22
The client only sees the final result… 👉🏼 Instagram @oneempireconstruction · Spanish New build or addition None 5,665 10 0.18% Jun 16
A moment for these cabinets ✨ Tucson, Az Next Level Remodels Instagram @tucson_remodels Kitchen None 5,489 2 0.04% Jul 15
Tiling Around the Shower Drain Instagram @tilerworks Bathroom None 5,482 0 0.00% Sep 22
Los detalles marcan la diferencia. Instagram @oneempireconstruction · Spanish Whole-home remodel None 5,473 8 0.15% Jun 25
Full bathroom remodel completed TikTok @austinbuiltit Bathroom None 5,449 12 0.22% Jan 17
Shower Walls — Tile Installation Complete Instagram @tilerworks Bathroom None 5,293 0 0.00% Sep 27
Next Level Remodels 🌵 ✨ Tucson, Arizona staging by @desertskydesign Instagram @tucson_remodels Whole-home remodel None 5,267 9 0.17% Mar 5
Grout color is Mapei’s Driftwood 5105 ✨ 🛠️ Tucson, Az Next Level Remodels Instagram @tucson_remodels Bathroom None 5,189 5 0.10% Jul 11
From bare framing to a luxury basement theater room 🎬🔥 TikTok @2brothersrenovations2 New build or addition None 5,051 3 0.06% May 27
✨ From a blank wall… to the centerpiece of the entire home. TikTok @2brothersrenovations2 Whole-home remodel Call or book 4,975 3 0.06% Jul 25
Before and after inspiration TikTok @unitedsignatureco Whole-home remodel None 4,885 0 0.00% Aug 20
Ditra Around the Shower Drain Instagram @tilerworks Bathroom None 4,858 0 0.00% Sep 22
Almost Finished: Bathroom Floor Tile Instagram @tilerworks Bathroom None 4,841 0 0.00% Sep 24
Custom shelves, one board at a time. Instagram @tilerworks Brand or personal None 4,499 0 0.00% Sep 25
Bathroom Floor Tile — In Progress Instagram @tilerworks Bathroom None 4,341 0 0.00% Sep 28
Shower Floor Tile Installation Instagram @tilerworks Bathroom None 4,301 0 0.00% Sep 23
🤐 minding my business TikTok @austinbuiltit Brand or personal None 4,233 7 0.17% Aug 29
Cinco baños. Instagram @oneempireconstruction · Spanish Brand or personal None 4,176 13 0.31% Jun 11
We’re currently operating in England, UK, and working toward incorporating and having a construction team in the Knoxville, Tennessee area, Instagram @perfectedgeremodel New build or addition DM 4,065 8 0.20% Jun 29
We hear you—you’re ready to renovate, and we’re your people. Instagram @randolphdesignbuild Whole-home remodel DM 3,902 0 0.00% Sep 15
Closing Up a Hole in the Ceiling Instagram @tilerworks Whole-home remodel None 3,895 1 0.03% Sep 27
Installing DITRA on the Bathroom Floor Instagram @tilerworks Bathroom None 3,793 0 0.00% Sep 22
POV: you looked at your builder’s camera roll 👀 Instagram @randolphdesignbuild Brand or personal None 3,780 3 0.08% Sep 9
Outgrowing your home? Instagram @randolphdesignbuild New build or addition None 3,752 2 0.05% Sep 10
Tile to the ceiling!📍Tucson, Az ✨ Next Level Remodels Instagram @tucson_remodels Bathroom None 3,746 4 0.11% Jul 30
Bathroom Wall Tile — One Row at a Time Instagram @tilerworks Bathroom None 3,612 1 0.03% Sep 26
Rapid fire questions with our master builder, Gary! Instagram @randolphdesignbuild Brand or personal None 3,360 2 0.06% Sep 17
ONE month of renovation progress 👏🏼 Instagram @randolphdesignbuild Kitchen None 3,319 3 0.09% Sep 5
Sink details ✨ 📍 Tucson, Az Next Level Remodels Instagram @tucson_remodels Kitchen None 3,245 4 0.12% Jul 24
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen None 3,203 2 0.06% Aug 25
AI can have the office… we’ll keep the tape measure 😂📏 TikTok @oakcreek_cabinets Kitchen None 3,177 12 0.38% Sep 4
Cabinets can change the whole feel of a kitchen...Which cabinet color is your favorite? Instagram @unitedsignature Kitchen None 3,161 0 0.00% Sep 24
Inspiration for your old kitchen TikTok @unitedsignatureco Kitchen None 3,151 0 0.00% Sep 16
Tucson, Az 📍 Next Level Remodels Instagram @tucson_remodels Bathroom None 3,087 2 0.07% Jul 3
The final mud coat is on 👏🏼 TikTok @ruizrenovations Brand or personal None 3,079 3 0.10% Sep 23
In this industry, collaboration wins more than competition ever will. Instagram @perfectedgeremodel Brand or personal None 3,007 17 0.56% Jun 25
Had to refresh this one TikTok @unitedsignatureco Kitchen None 3,006 0 0.00% Aug 25
The way the checkerboard flooring matches the cabinetry just right 😚👌🏼 Tucson, Az 📍 Next Level Remodels Instagram @tucson_remodels Kitchen None 2,900 1 0.03% Jul 4
Our 5-star reviews speak for themselves ⭐️⭐️⭐️⭐️⭐️ TikTok @oakcreek_cabinets Kitchen None 2,746 5 0.18% Sep 14
This $8 million house has had a lot of unforeseen issues, but all these aren't things that you would expect on a new house that you bought. Instagram @teknikdesignandremodeling Brand or personal None 2,718 0 0.00% Sep 9
And honestly.. Instagram @floord_concepts Brand or personal None 2,712 0 0.00% Sep 8
Mid-project surprises are normal. TikTok @buildmaurer New build or addition None 2,705 3 0.11% Aug 27
If you know, you know. TikTok @buildmaurer Brand or personal None 2,705 2 0.07% Aug 29
Our CEO shares a little about one of our current projects and what makes what we do so special. Instagram @unitedsignature Whole-home remodel None 2,686 2 0.07% Sep 3
Think you know construction? Instagram @companionbuild New build or addition None 2,545 4 0.16% Jul 31
The “tiny” pantry is taking shape 🙌🏼 TikTok @ruizrenovations Brand or personal None 2,448 6 0.24% Aug 11
There are some issues that are impossible to know about until you start to get into the demo phase, and it seems to happen to us every time Instagram @teknikdesignandremodeling New build or addition None 2,411 2 0.08% Sep 8
Luxury begins in the details TikTok @austinbuiltit Bathroom None 2,407 11 0.46% Mar 14
15,000 SQ FT. Instagram @oneempireconstruction · Spanish New build or addition None 2,384 16 0.67% Aug 11
Floor trusses installation accompanied with construction framing slang. Instagram @companionbuild New build or addition None 2,370 3 0.13% Aug 2
Transformamos espacios, construimos calidad. TikTok @concretedesignsllc · Spanish Whole-home remodel Call or book 2,355 2 0.08% Sep 7
There’s something about seeing the rendering side by side with the finished home. Instagram @randolphdesignbuild Brand or personal DM 2,267 3 0.13% Sep 27
Do you have what it takes to manage a project? TikTok @buildmaurer New build or addition None 2,256 11 0.49% Sep 17
Why settle for almost perfect when you can build exactly what you want? Instagram @randolphdesignbuild Kitchen None 2,251 0 0.00% Sep 23
Want your home to feel bigger and brighter? Instagram @unitedsignature Whole-home remodel None 2,221 1 0.04% Sep 4
The details that set a custom home apart. TikTok @oakcreek_cabinets Kitchen DM 2,188 5 0.23% Sep 21
🏠 BASEMENT TRANSFORMATION COMPLETE! TikTok @2brothersrenovations2 Kitchen Call or book 2,144 3 0.14% Sep 8
“WHY HIRE 3 COMPANIES WHEN ONE CAN DO IT ALL?” Instagram @oneempireconstruction Bathroom Call or book 2,132 3 0.14% Jul 30
Custom home builders… remember the name… Oak Creek Cabinets and Furniture 🫶🏻 TikTok @oakcreek_cabinets Kitchen None 2,132 0 0.00% Sep 9
Stop waiting years to fix your driveway when you can upgrade it NOW. TikTok @concretedesignsllc Brand or personal None 2,109 4 0.19% Apr 3
One of our favorite parts about North Shore? Instagram @randolphdesignbuild New build or addition None 2,034 1 0.05% Aug 27
Prepping my tile cuts around my center pitched shower pan drain TikTok @mybuildpro Bathroom None 2,033 1 0.05% Aug 8
New flooring covered up a problem we now have to fix. Instagram @teknikdesignandremodeling Kitchen Comment keyword“HELP” 2,017 0 0.00% Sep 28
Your dog deserves a beautiful space too! TikTok @sjddesign_build Whole-home remodel None 1,987 0 0.00% Sep 24
You love your street. Instagram @randolphdesignbuild Kitchen DM 1,862 1 0.05% Sep 22
Single bowl or 60/40? TikTok @sjddesign_build Whole-home remodel None 1,819 4 0.22% Aug 23
The kitchen you keep putting off might be more doable than you think. Instagram @unitedsignature Kitchen DM 1,806 1 0.06% Sep 16
Next Level Remodels 📍 Tucson, Az Instagram @tucson_remodels Bathroom None 1,777 4 0.22% Jul 11
Just do your part. Instagram @perfectedgeremodel Brand or personal None 1,734 6 0.35% Jun 26
When you’re buying a custom new build, there are a lot of things you need to look for before assuming everything was done correctly just bec Instagram @teknikdesignandremodeling New build or addition None 1,676 0 0.00% Sep 4
Every contractor knows this conversation. TikTok @concretedesignsllc Brand or personal None 1,654 2 0.12% Jun 15
Tucson, Az 📍 Next Level Remodels Instagram @tucson_remodels Whole-home remodel None 1,610 3 0.19% Jul 2
Miami Lakes driveway transformation 🔥🏡 Built to last. TikTok @concretedesignsllc Whole-home remodel None 1,529 0 0.00% Aug 24
And suddenly moving doesn’t sound so bad… 👀🏡 Instagram @randolphdesignbuild Brand or personal Call or book 1,480 2 0.14% Aug 30
Demo. Instagram @companionbuild New build or addition None 1,473 1 0.07% Aug 30
If you’re planning a master bathroom remodel here in San Diego, there are a few things you should expect from the design-build firm you hire Instagram @teknikdesignandremodeling Bathroom Comment keyword“BATHROOM” 1,461 1 0.07% Sep 18
(no caption) TikTok @austinbuiltit Brand or personal None 1,445 4 0.28% Aug 26
A fun new build is on the way 👀🌿 Instagram @randolphdesignbuild New build or addition None 1,412 1 0.07% Aug 26
Before and after of this bathroom remodel TikTok @austinbuiltit Bathroom None 1,390 2 0.14% Jun 29
Kitchen cabinet custom modification TikTok @austinbuiltit Kitchen None 1,377 6 0.44% Sep 15
Here’s a simple trick to hang a mirror or art! TikTok @ruizrenovations Brand or personal None 1,344 3 0.22% Sep 2
Triple-shelf shower niches are definitely worth the investment 4! TikTok @mybuildpro Bathroom None 1,329 2 0.15% Sep 2
Exterior walls framing accompanied with Funny Jobsite Sayings Instagram @companionbuild New build or addition None 1,325 0 0.00% Aug 10
You never know what you’re going to find once you start opening up a house. Instagram @teknikdesignandremodeling New build or addition None 1,315 0 0.00% Sep 12
A closer look at the art of framing. Instagram @companionbuild New build or addition None 1,302 1 0.08% Sep 19
ROOF TIME. Instagram @companionbuild Brand or personal None 1,281 2 0.16% Sep 22
In cabinetry, every small detail matters. TikTok @oakcreek_cabinets Kitchen None 1,242 8 0.64% Aug 24
Having the right systems in place can completely change how you run your business. TikTok @austinbuiltit Bathroom Link 1,220 3 0.25% Sep 10
All your texts will start looking like this when you really love your home. Instagram @randolphdesignbuild Brand or personal None 1,198 2 0.17% Sep 16
Free estimate link in our bio. TikTok @mybuildpro Kitchen Call or book 1,178 0 0.00% Sep 5
One of the biggest mistakes we see first-time homeowners make is assuming a standard home inspection will catch everything. Instagram @teknikdesignandremodeling Kitchen Comment keyword“HELP” 1,161 1 0.09% Sep 14
It’s great to know there are still people who recognize and value true craftsmanship. Instagram @companionbuild New build or addition None 1,147 2 0.17% Aug 4
Come with us to a lighting selection at Lifestyles in Edmond! Instagram @randolphdesignbuild Whole-home remodel None 1,140 0 0.00% Sep 8
we may have made up the statistics but the happiness that comes from custom cabinetry? TikTok @oakcreek_cabinets Kitchen None 1,107 4 0.36% Sep 7
It’s countertop selection day at Silex! Instagram @randolphdesignbuild Kitchen None 1,106 0 0.00% Sep 3
I didn’t choose easy, but I chose the kind of grind that builds legacy. Instagram @perfectedgeremodel Brand or personal None 1,089 4 0.37% Jul 10
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 1,083 1 0.09% Sep 29
How to make a home cozy 101 with Trish. Instagram @randolphdesignbuild Brand or personal None 1,071 2 0.19% Aug 25
We'll be right here when you need someone to get the job done right. TikTok @buildmaurer Brand or personal None 1,062 1 0.09% Aug 22
After a very heavy rainfall, a customer noticed water coming out of the nail hook where a picture frame was hanging on the wall… after some TikTok @mybuildpro Brand or personal None 1,057 2 0.19% Sep 4
Rift cut white oak has been one of our favorites recently 😍 TikTok @oakcreek_cabinets Brand or personal None 1,049 2 0.19% Aug 17
Concrete Sealer Installation – Part 1: Acid Wash Instagram @companionbuild Brand or personal None 1,046 1 0.10% Aug 1
Which is your favorite? TikTok @mybuildpro Brand or personal None 1,033 0 0.00% Aug 7
No shortcuts. Instagram @companionbuild Brand or personal None 1,015 1 0.10% Sep 3
On a recent site visit we noticed the recently installed back gate was hitting the downspout when it opened all the way. TikTok @buildmaurer Brand or personal None 1,004 1 0.10% Sep 8
Six months past your remodel’s finish date… all because something got missed before the work even started. Instagram @teknikdesignandremodeling Whole-home remodel None 972 1 0.10% Sep 23
You dream it. Instagram @oneempireconstruction New build or addition None 964 13 1.35% Sep 21
What may save time or money upfront can create bigger problems down the road. TikTok @mybuildpro Bathroom Link 956 4 0.42% Sep 12
Time is money. Instagram @companionbuild New build or addition None 955 2 0.21% Sep 5
Construction life: Floor trusses delivery and unloading. Instagram @companionbuild New build or addition None 950 2 0.21% Jul 29
The final stages of remodeling the kitchen are the most important because these are all the parts that everyone is going to see. Instagram @teknikdesignandremodeling Kitchen None 944 0 0.00% Sep 10
This is the part of remodeling that we never want to find. Instagram @teknikdesignandremodeling Whole-home remodel None 921 0 0.00% Sep 17
Leadership you can see. Instagram @companionbuild New build or addition DM 896 4 0.45% Aug 31
The nighttime vibe. Instagram @companionbuild New build or addition None 895 3 0.34% Aug 29
This full gut bathroom remodel came together beautifully. TikTok @mybuildpro Bathroom None 891 0 0.00% Jul 21
Thinking about hiring the contractor remodeling your neighbor’s house? Instagram @teknikdesignandremodeling Whole-home remodel None 888 0 0.00% Sep 29
This kitchen remodel is exactly why pulling the proper permits matters. Instagram @teknikdesignandremodeling Kitchen Comment keyword“KITCHEN” 878 0 0.00% Sep 24
Remodeling a home takes a lot of communication between the homeowners and our team. Instagram @teknikdesignandremodeling Whole-home remodel None 853 0 0.00% Sep 6
Who says a backyard has to be on the ground? Instagram @unitedsignature Whole-home remodel None 848 2 0.24% Sep 24
Antes de hacer cambios en tu driveway, hay reglas que debes conocer. TikTok @concretedesignsllc · Spanish Whole-home remodel Call or book 848 0 0.00% Sep 14
Same house, completely different feeling. Instagram @teknikdesignandremodeling Whole-home remodel None 847 2 0.24% Sep 23
A kitchen remodel should not leave your home torn apart for six months. Instagram @teknikdesignandremodeling Kitchen Comment keyword“KITCHEN” 835 4 0.48% Sep 21
with @l3lake__ TikTok @austinbuiltit Brand or personal None 827 2 0.24% Sep 18
Here's a day in the life of someone who owns a boutique design-build firm and their day-to-day. Instagram @teknikdesignandremodeling Brand or personal None 820 1 0.12% Sep 11
This is one of those small details that can make a big difference, knowing when to stop tightening can help prevent unnecessary damage TikTok @mybuildpro Kitchen None 818 9 1.10% Sep 17
It always looks better in our heads 😂 No matter the vision, satisfaction is always guaranteed! TikTok @oakcreek_cabinets Kitchen None 792 4 0.51% Sep 4
Replying to @Selenite Studios how to hold a contractor accountable TikTok @austinbuiltit Bathroom None 771 7 0.91% Sep 21
Adding an addition to your home is a big project, and there are a lot of things that need to be done correctly from the beginning. Instagram @teknikdesignandremodeling New build or addition Comment keyword“ADDITION” 769 0 0.00% Sep 16
Don’t fall in love with just what you see when buying a new build. Instagram @teknikdesignandremodeling New build or addition None 769 0 0.00% Sep 13
Concrete Sealer Installation – Part 2: Sealer Application Instagram @companionbuild New build or addition None 725 0 0.00% Aug 7
😂😂 TikTok @mybuildpro Whole-home remodel None 716 1 0.14% Aug 9
We care deeply about every project we do and our clients. Instagram @teknikdesignandremodeling Brand or personal None 704 0 0.00% Sep 5
Replying to @Brittney🌻 good tip for women hiring contractors TikTok @austinbuiltit Brand or personal None 699 1 0.14% Sep 21
A little field trip to see where the details come from. Instagram @randolphdesignbuild Brand or personal None 681 0 0.00% Sep 26
HOLY CONSTRUCTION SKILL Instagram @companionbuild New build or addition None 679 1 0.15% Sep 14
Please keep us in your thoughts during this time. TikTok @oakcreek_cabinets Kitchen None 671 4 0.60% Sep 25
This one is a serious transformation 👀✨ @shells0805 TikTok @sjddesign_build Whole-home remodel None 662 5 0.76% Aug 26
Turns out Lil Jon was just describing a renovation scope of work all along 👀😂 Instagram @floord_concepts Whole-home remodel None 644 0 0.00% Aug 31
Just me trying to find a seat in my husband’s truck 😂 TikTok @ruizrenovations Brand or personal None 621 2 0.32% Sep 24
Coming soon: the final reveal 👀 Instagram @floord_concepts New build or addition None 619 0 0.00% Jul 2
This home remodel was pretty extensive, but the final product made it all worth it. Instagram @teknikdesignandremodeling Whole-home remodel None 611 0 0.00% Sep 25
Here’s how we build custom floating shelves that deliver the clean lines, strength and high-end finish today’s luxury homes demand. TikTok @oakcreek_cabinets Kitchen None 608 1 0.16% Sep 16
Roof materials delivery process. Instagram @companionbuild New build or addition None 593 0 0.00% Sep 12
Turning ideas into spaces you’ll love for years. TikTok @concretedesignsllc New build or addition None 592 0 0.00% Aug 17
¿Vives en Miami Lakes y estás pensando en renovar tu driveway? TikTok @concretedesignsllc · Spanish Brand or personal None 583 0 0.00% Sep 21
Every city has its own rules. TikTok @concretedesignsllc Brand or personal None 583 0 0.00% Aug 18
If you’re going to invest in your home, invest in the spaces you use every single day. TikTok @concretedesignsllc Brand or personal DM 578 1 0.17% Sep 10
The best part? TikTok @sjddesign_build Whole-home remodel None 577 4 0.69% Sep 8
From Closed-Off to Completely Open ✨ TikTok @2brothersrenovations2 Kitchen None 575 0 0.00% Jul 25
We’re at IWF in Atlanta exploring new tools, materials, and techniques to bring back to Oak Creek Cabinets & Furniture in Arizona🪵✨ TikTok @oakcreek_cabinets Kitchen None 575 0 0.00% Aug 27
🏋️‍♂️🔥 BASEMENT GYM TRANSFORMATION 🔥🏠 TikTok @2brothersrenovations2 Kitchen None 561 1 0.18% Sep 16
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 552 0 0.00% Sep 29
You’ve got questions—we’ve got answers. TikTok @concretedesignsllc Brand or personal Call or book 545 1 0.18% Aug 21
The words every contractor loves to hear. Instagram @floord_concepts Brand or personal None 533 0 0.00% Jul 3
Trabajo terminado, calidad que habla por sí sola. TikTok @concretedesignsllc · Spanish Brand or personal Call or book 526 2 0.38% Sep 15
What’s construction really like? Instagram @companionbuild New build or addition Follow 520 2 0.39% Sep 28
When “looks about right” is part of the process 😂📏 TikTok @oakcreek_cabinets Kitchen None 520 0 0.00% Sep 18
A backyard transformation with one major upgrade! TikTok @sjddesign_build Whole-home remodel None 518 2 0.39% Sep 3
If you were remodeling your bathroom would you add a shampoo niche? TikTok @mybuildpro Bathroom None 508 1 0.20% Jul 24
Pantry makeover, paint day 🎨 TikTok @ruizrenovations Brand or personal None 505 1 0.20% Sep 25
When the budget is actually a real word… but the finished product still looks boujee ✨🏡 Instagram @floord_concepts Brand or personal None 504 0 0.00% Aug 10
Built with purpose. TikTok @concretedesignsllc Brand or personal None 491 0 0.00% Aug 20
🔥 WE DON’T JUST FINISH BASEMENTS… WE CREATE DREAM SPACES. TikTok @2brothersrenovations2 Bathroom None 489 0 0.00% Jun 24
Thinking about starting a renovation? TikTok @mybuildpro New build or addition Link 473 1 0.21% Sep 10
Trusting the process because this one is going to be GOOD. TikTok @sjddesign_build Kitchen None 467 1 0.21% Aug 29
Pensando en renovar tu driveway o transformar tus espacios exteriores? TikTok @concretedesignsllc · Spanish Whole-home remodel None 465 0 0.00% Sep 11
New House Step-by-Step Build Process. Instagram @companionbuild New build or addition None 463 2 0.43% Sep 21
For our contact info visit our website linked on our Instagram bio. TikTok @mybuildpro Brand or personal Link 459 2 0.44% Jul 17
It’s easy to fall in love with the finished photos, but every custom home starts right here - in the middle of the dust, framing, and progre Instagram @floord_concepts New build or addition None 454 0 0.00% Jul 28
Insulate your roof properly. Instagram @companionbuild New build or addition None 453 0 0.00% Sep 17
Small details now. TikTok @oakcreek_cabinets Kitchen DM 434 5 1.15% Aug 28
Not every dream starts with a blank canvas. Instagram @floord_concepts Kitchen None 428 2 0.47% Jul 7
Central Illinois just got another beautiful new home. Instagram @floord_concepts Brand or personal None 422 0 0.00% Jul 15
✨ From dated to designer. TikTok @2brothersrenovations2 Kitchen None 412 0 0.00% Jun 24
Safe to say… this one has an incredible backdrop 🌳 Instagram @floord_concepts Brand or personal None 405 0 0.00% Sep 17
This old farmhouse wasn’t beyond saving — it was waiting for someone to see its potential. Instagram @floord_concepts Whole-home remodel None 400 1 0.25% Jul 9
When everything finally just… makes sense ✨ Instagram @floord_concepts Whole-home remodel None 393 0 0.00% Jul 21
Come countertop shopping with us 👀 We had WAY too many good options!✨ @shells0805 @Architectural Surfaces TikTok @sjddesign_build Kitchen None 392 0 0.00% Sep 6
Some of our favorite parts of a project are the ones you might not notice at first. Instagram @floord_concepts Kitchen None 388 0 0.00% Jul 16
Every home has a story. Instagram @floord_concepts Bathroom None 387 0 0.00% Jul 13
Team bonding at the lanes 🎳 Let’s just say… we’ll stick to bathrooms 😅 Instagram @chapmancustombaths Bathroom None 386 2 0.52% May 1
People often think they need to build new to get their dream home. Instagram @floord_concepts Kitchen None 378 0 0.00% Aug 5
If you’re upgrading your outdoor space, these 5 features are worth considering 👀 Which one would you add to your home? TikTok @sjddesign_build Whole-home remodel None 357 0 0.00% Aug 17
2 BROTHERS RENOVATIONS LLC TikTok @2brothersrenovations2 Whole-home remodel None 356 0 0.00% Jul 2
A little behind the scenes of one of our newest SJD projects. TikTok @sjddesign_build Bathroom None 354 0 0.00% Sep 22
Some houses just need someone willing to see what they could become 🤍 Instagram @floord_concepts Whole-home remodel None 338 4 1.18% Jul 8
There’s nothing like watching a project transform right before your eyes! TikTok @sjddesign_build New build or addition None 334 0 0.00% Sep 19
Just some ideas for your next laundry room project! TikTok @oakcreek_cabinets Kitchen None 331 0 0.00% Sep 23
What if I’m obsessed and talented🤔 TikTok @mybuildpro Brand or personal None 321 0 0.00% Sep 3
Everything we like has expensive taste 🤷🏼‍♀️ Instagram @floord_concepts Bathroom None 309 0 0.00% Sep 2
when “I’ll just grab a couple photos..” turns into this 😅👏🏼 Instagram @floord_concepts Brand or personal None 280 0 0.00% Sep 23
This is how you build a brand as a GC. TikTok @buildmaurer New build or addition None 275 1 0.36% Sep 10
A warm welcome starts at the front door! TikTok @sjddesign_build Brand or personal None 273 0 0.00% Sep 28
August, but make it SJD 🤍 A little look at what we’ve been up to lately 🌻 @shells0805 TikTok @sjddesign_build Brand or personal None 273 0 0.00% Sep 1
Plans don't answer everything. TikTok @buildmaurer Brand or personal None 263 0 0.00% Sep 23
A fresh countertop can completely transform a space—and this showroom update is proof! Instagram @floord_concepts Kitchen None 245 0 0.00% Sep 16
POV: You just left us a 5-star review and now we’re celebrating in the showroom 😂💃 Instagram @floord_concepts Brand or personal None 245 0 0.00% Sep 21
Some satisfying before and afters of this St. TikTok @buildmaurer Bathroom None 229 1 0.44% Aug 31
This is how you add a brand new garage and deck without making them look out of place next to a classic red brick St. TikTok @buildmaurer Brand or personal None 217 2 0.92% Sep 3
✨ Another beautiful transformation in the books! Instagram @chapmancustombaths Bathroom None 215 0 0.00% May 29
Sunday funday! TikTok @mybuildpro Brand or personal None 197 1 0.51% Sep 1
Design needs to work with the entire property, not just new construction! TikTok @buildmaurer New build or addition None 177 0 0.00% Sep 15
What started as an idea has grown into something we’re proud to share with the world. Instagram @perfectedgeremodel Brand or personal None 173 2 1.16% Jun 9
A tub to shower conversion never looked so good! Instagram @chapmancustombaths Bathroom Call or book 168 0 0.00% Aug 28
The difference is like night and day! Instagram @chapmancustombaths Bathroom None 164 0 0.00% Apr 10
Just start. Instagram @perfectedgeremodel New build or addition None 159 1 0.63% Jul 14
Plot twist: a new business chapter is LOADING 🛻✨ Instagram @perfectedgeremodel New build or addition None 158 3 1.90% Jun 16
From cramped and outdated to open, bright, and beautifully reimagined! Instagram @chapmancustombaths Bathroom None 152 0 0.00% Apr 28
Why wait for the “good part” when your dream bathroom could be closer than you think? Instagram @chapmancustombaths Bathroom Call or book 134 0 0.00% May 7
How can you pick just one? Instagram @chapmancustombaths Bathroom None 132 0 0.00% Apr 17
Tile and grout is officially OUT. Instagram @chapmancustombaths Bathroom Call or book 95 0 0.00% Jun 19
You’ve never seen a showroom quite like ours 😎 Instagram @chapmancustombaths Bathroom Call or book 87 0 0.00% Aug 4
We're always going to bat for our clients. TikTok @buildmaurer Brand or personal None 85 0 0.00% Sep 29
🤩 This walk-in looks SO much better! Instagram @chapmancustombaths Bathroom None 83 0 0.00% Jun 4
Talk about a transformation! Instagram @chapmancustombaths Bathroom None 73 1 1.37% May 20
We have 7 complete bathroom setups showcasing a variety of showers, vanities, flooring, fixtures, colors, and more!✨ Instagram @chapmancustombaths Bathroom Call or book 57 0 0.00% Jul 17
🤩 You’ve seen us at the Home Show, you’ve seen us at the Flower & Patio Show, but there’s still MUCH more to see! Instagram @chapmancustombaths Bathroom Call or book 46 0 0.00% Mar 27
Featuring Onyx’s NEW wall style: Instagram @chapmancustombaths Bathroom None 45 0 0.00% Jun 10
Be sure to stop in for a showroom tour and experience the difference firsthand! Instagram @chapmancustombaths Bathroom None 44 0 0.00% Jul 2

Platform comparison

Instagram vs TikTok for contractors and remodelers

Same industry, same year, same rules: 180 Instagram reels from 10 accounts against 130 TikTok videos from 9 accounts.

Comment rate

Instagram solid, TikTok lighter. Higher is better.

Comparisoncomment rateValue

Median comment rate

Instagram
0.02%
TikTok
0.10%

Top 10% starts at

Instagram
0.26%
TikTok
0.44%

What happened in the comments

Share of videos, and of the comments we read on the top videos.

ComparisonshareValue

Videos with no comments

Instagram
36%
TikTok
25%

Asked for nothing

Instagram
79%
TikTok
84%

Comments from possible customers

Instagram
1 of 40
TikTok
5 of 41

What the comparison shows

TikTok tells a different story. Contractor videos there reached a median of 0.10% across 130 videos, 4 times the Instagram median, and videos over 60 seconds did best (0.23%, 16 videos). The comments were different too: of the 41 we read on the top TikTok videos, 5 came from homeowners asking for a price, a location or an estimate, against one on Instagram. The top TikTok contractor videos explained the trade, like how homeowners get overcharged or why an eighth of an inch matters in custom cabinets.

Real questions from TikTok comments

Your results may vary

Beat the median and you are beating the odds

These numbers are medians across 19 accounts of US contractors and remodelers in different cities, markets and audience sizes. Your account is not an average, and it may not follow the same pattern.

You might get more comments on TikTok than on Instagram, or the other way around, and turn more of them into leads. If your numbers sit above these, you are doing better than most businesses in your industry. If they sit below, the scale shows how far, and the index shows what the top accounts do differently.

At a glance

What moves the comment rate

Median comment rate by account on each platform, and the format choices tested often enough to compare (5 or more videos on each side).

Instagram

Who you are matters more than what you post

Median comment rate for each of the 10 accounts (number of reels beside the name).

  1. @perfectedgeremodel 8
    0.47%
  2. @oneempireconstruction 14
    0.15%
  3. @companionbuild 21
    0.13%
  4. @tucson_remodels 20
    0.05%
  5. @randolphdesignbuild 19
    0.05%
  6. @unitedsignature 21
    0.01%
  7. @tilerworks 21
    0.00%
  8. @teknikdesignandremodeling 21
    0.00%
  9. @floord_concepts 20
    0.00%
  10. @chapmancustombaths 15
    0.00%

Format choices, head to head

Median comment rate for each side.

ComparisonMedian comment rateValue

Call to action

Comment keyword
0.07%
None
0.02%

Length

Over 60s
0.01%
Under 15s
0.04%

Language

English
0.01%
Spanish
0.15%

TikTok

Who you are matters more than what you post

Median comment rate for each of the 9 accounts (number of videos beside the name).

  1. @austinbuiltit 15
    0.22%
  2. @ruizrenovations 7
    0.20%
  3. @oakcreek_cabinets 16
    0.19%
  4. @mybuildpro 16
    0.16%
  5. @buildmaurer 15
    0.11%
  6. @concretedesignsllc 16
    0.07%
  7. @2brothersrenovations2 14
    0.04%
  8. @sjddesign_build 15
    0.02%
  9. @unitedsignatureco 16
    0.02%

Format choices, head to head

Median comment rate for each side.

ComparisonMedian comment rateValue

Call to action

Call or book
0.06%
None
0.10%

Length

Over 60s
0.23%
Under 15s
0.08%

Language

English
0.09%
Spanish
0.04%

The scale

What a good comment rate actually looks like

Built from each platform's own spread, not a borrowed rule of thumb. Each segment is sized by how many videos landed there.

Instagram · 180 reels

  • No comments 0% 36% of reels
  • Below typical under 0.02%
  • Typical 0.02% to 0.12%
  • Strong 0.12% to 0.26%
  • Top 10% 0.26%+
Comment rate · Contractors & remodeling · Instagram · Q3 2026 · 180 reels
BandComment rateVideos
No comments0%64
Below typicalunder 0.02%26
Typical0.02% to 0.12%44
Strong0.12% to 0.26%28
Top 10%0.26%+18

TikTok · 130 videos

  • No comments 0% 25% of videos
  • Below typical under 0.10%
  • Typical 0.10% to 0.22%
  • Strong 0.22% to 0.44%
  • Top 10% 0.44%+
Comment rate · Contractors & remodeling · TikTok · Q3 2026 · 130 videos
BandComment rateVideos
No comments0%32
Below typicalunder 0.10%33
Typical0.10% to 0.22%32
Strong0.22% to 0.44%18
Top 10%0.44%+15

Enter a video's plays and comments to see where it lands.

Quick answers

Every answer carries its own sample size, straight from this edition's data.

01

What is a good comment rate for a contractor reel?

Across 180 reels from US remodelers and builders in 2026, the median was 0.02%, the top quarter started at 0.12% and the top 10% at 0.26%.

02

Do before-and-after videos get engagement?

They get views, not comments: kitchen reels had a median of 0.00% (36 reels) and bathroom reels 0.01% (51 reels).

03

Is TikTok or Instagram better for contractors?

In this edition, TikTok: a median comment rate of 0.10% across 130 videos against 0.02% across 180 Instagram reels, and 5 of 41 TikTok comments we read were homeowners asking for a price, location or estimate.

04

Are Instagram comments leads for contractors?

Rarely. Of the 40 comments we read on the top contractor reels, one came from a possible customer trying to get in touch.

Can a contractor get free leads from content?

Yes, but slowly, and not from comments alone. We read the comments on the top videos: on Instagram, 1 of 40 came from a possible customer; on TikTok, 5 of 41. The rest were peers, friends and past clients. Content earns attention. A follow-up system turns the rare request into a booked call.

“Holiis, intenté hablarte pero no me deja, envíame un mensaje porfa 🩷”

(Hi, I tried to message you but it won’t let me, please send me a message)

Comment on a top Instagram reel, Q3 2026

What a bought lead costs

Hooks that earned comments, with the exact lines

The opening line of the highest comment-rate videos with at least 1,000 plays, from both platforms. Quoted from the caption; attributed to the account.

  1. 01

    “15,000 SQ FT.”

    Instagram @oneempireconstruction 0.67% comment rate 2,384 plays

  2. 02

    “In cabinetry, every small detail matters.”

    TikTok @oakcreek_cabinets 0.64% comment rate 1,242 plays

  3. 03

    “In this industry, collaboration wins more than competition ever will.”

    Instagram @perfectedgeremodel 0.56% comment rate 3,007 plays

  4. 04

    “Do you have what it takes to manage a project?”

    TikTok @buildmaurer 0.49% comment rate 2,256 plays

  5. 05

    “Luxury begins in the details”

    TikTok @austinbuiltit 0.46% comment rate 2,407 plays

  6. 06

    “Kitchen cabinet custom modification”

    TikTok @austinbuiltit 0.44% comment rate 1,377 plays

The argument

Project videos get views, not conversations

By Roberto Cerda, Founder, Digital Vibes Design ·

In 180 Instagram reels from US remodelers, kitchen and bathroom project videos earned a median comment rate of 0.00% and 0.01%, while posts with no project in them earned 0.06%.

The before-and-after is the default contractor reel, and it does its job: it shows the work. It does not start a conversation. Across 87 kitchen and bathroom reels, most viewers watched and moved on. 36% of all the reels we measured got no comments at all.

The account at the top of this index proves the point from the other side. @perfectedgeremodel holds 6 of the 18 reels in the top 10%, and most of them are not project videos. They are about running the business: setbacks, grit, a new chapter. People answer a person. They admire a kitchen.

But read who answered. The comments on those top reels came from other business owners: "keep grinding", "followed", a networking pitch. Of the 40 comments we read on the top contractor reels, one was a possible customer trying to get in touch.

The case against

The counter-argument is that contractors do not need comments. They need calls, and a beautiful project reel sends people to the website. That is fair, and nothing here measures website visits or calls.

The point is narrower: if you are judging your content by comments, stop comparing your project reels to anyone's personal posts, and do not mistake peer applause for demand. The job videos are your portfolio. The conversations come from giving homeowners something to ask about, then answering fast when one does.

Does it hold on TikTok?

TikTok tells a different story. Contractor videos there reached a median of 0.10% across 130 videos, 4 times the Instagram median, and videos over 60 seconds did best (0.23%, 16 videos). The comments were different too: of the 41 we read on the top TikTok videos, 5 came from homeowners asking for a price, a location or an estimate, against one on Instagram. The top TikTok contractor videos explained the trade, like how homeowners get overcharged or why an eighth of an inch matters in custom cabinets.

The index updates quarterly. Subscribers see it first.

What the numbers cannot show you

I build and run websites for four construction and remodeling companies. Here is what the numbers leave out.

Roberto Cerda

  1. 1

    Your portfolio is not your content plan

    Project reels belong on the website and Google Business Profile, where a homeowner is already comparing contractors. On Instagram they need a reason to reply.

  2. 2

    Talk to the homeowner, not the trade

    The comments on the highest-engagement contractor posts came from other contractors. Speak to the person paying for the job: cost, timeline, what goes wrong, how to choose.

  3. 3

    Show the person behind the truck

    The account that led this index posts as a person. Homeowners hire someone they trust to be in their house for months.

  4. 4

    Answer the one who asks

    The one possible customer in the comments we read wrote that they tried to message the company and could not. That is a lost job, not a content problem.

Outside the content, two things decide whether any of it turns into money:

  • Collect reviews

    For a contractor, reviews on Google do more selling than any reel. Ask after every finished job.

  • Make contact impossible to miss

    A phone number, a quote form and an instant text reply turn the rare homeowner comment into a booked estimate.

The content is yours to make. Reviews, instant replies and follow-up are systems, and that part we build.

How we collected this, and what it cannot tell you

Tools
Instagram: Apify Instagram Scraper (hashtag feeds, comments) and Instagram Reel Scraper (account histories, transcripts). TikTok: Apify TikTok Scraper (hashtags, profiles, comments, TikTok's own subtitles). All run September 29, 2026.
How accounts were chosen
We pulled 156 reels from 8 hashtags (#remodeling, #homeremodel, #kitchenremodel, #bathroomremodel, #generalcontractor, #homerenovation, #contractorlife, #customhomes) to find accounts, then kept 10 that are US businesses in this industry selling to customers, shown by a US location or city. Suppliers, media pages, designers and non-US accounts were excluded. Accounts with fewer than 5 on-topic reels in 2026 were dropped.
The sample
Instagram: 180 reels posted 2026-02-06 to 2026-09-29 by 10 accounts (@chapmancustombaths, @companionbuild, @floord_concepts, @oneempireconstruction, @perfectedgeremodel, @randolphdesignbuild, @teknikdesignandremodeling, @tilerworks, @tucson_remodels, @unitedsignature), up to 20 recent reels each, from 8 hashtags × 20 reels. TikTok: 130 videos posted 2026-01-17 to 2026-09-29 by 9 accounts (@2brothersrenovations2, @austinbuiltit, @buildmaurer, @concretedesignsllc, @mybuildpro, @oakcreek_cabinets, @ruizrenovations, @sjddesign_build, @unitedsignatureco), up to 15 each, from 6 hashtags × 15 videos; dropped for fewer than 5 on-topic videos: @union_rebuild. TikTok's caps are smaller to fit the scraping budget; paid ads and sponsored posts are excluded. We read every caption and transcript and removed 17 videos that were not about the business (personal posts, holiday greetings, a charity drive), so they do not count toward any number here.
US check on TikTok
TikTok list results carry no location, so accounts were kept on a US city, state or “USA” in the bio. The top videos' own upload location was checked: all US.
Comments and transcripts
Instagram: 40 comments read across the top 6 reels, transcripts for the top 3 (1 with usable speech). TikTok: 41 comments across the top 5 videos, with TikTok's own subtitles (2 usable). A “possible customer” comment asks for a price, a location, an appointment or what the product is. Transcripts under 200 characters (music lyrics, or noise on silent reels) were discarded.
Labels
Job type, language, call to action and offer are caption keyword rules, not judgment calls, so next quarter is labeled the same way. A video whose caption names no job type is labeled “Brand or personal”.
Flags
A video is flagged when 60% or more of its sampled comments are one-word or emoji replies, a pattern of engagement pods or bots. Flagged videos stay visible and are left out of the medians. This edition: 0 flagged.
What it cannot tell you
Comments are not leads: we cannot see DMs, calls, website visits or sales. Ten accounts are a sample, not a census. Comment rates on videos with a few hundred plays swing on one or two comments. Captions do not always name the product, so topic labels undercount.
What went wrong
Hashtag feeds were mostly noise: non-US posts, suppliers and unrelated accounts, which is why they were used to find accounts rather than as the sample. Several top videos had no speech to transcribe, only music or text on screen, so the transcript read is thin.
Data
The full dataset is public: contractors.json (Instagram) and contractors-tiktok.json (TikTok), licensed CC BY 4.0. Reuse it with credit to Digital Vibes Design.

We run this for one industry per quarter. Tell us yours.

Adjacent industries we have measured: Roofing, Life insurance.