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Q3 2026 edition · Instagram + TikTok · 327 videos

How to get contractor leads without buying them

A contractor lead from search ads averages $165.67. This index measures what 10 US remodelers and builders got from 193 Instagram reels and 134 TikTok videos in 2026, scored on comment rate instead of views, so you can see what normal looks like on each platform before you judge your own.

Compared against roofing and life insurance in the cross-industry index.

For contrast: a bought lead

$165.67 per lead (search ads)

Average cost per lead, Construction & Contractors (General) search ads

Source: LocaliQ Home Services Search Ad Benchmarks, July 15, 2026

Median comment rate

Q3 2026

Instagram

0.03%

193 reels

TikTok

0.09%

134 videos

Comments from possible customers: 1 of 47 on Instagram, 5 of 41 on TikTok.

The tool

The benchmark index

What changed this quarter: first edition, now with TikTok. 193 Instagram reels and 134 TikTok videos from US businesses, posted in 2026. Use the Platform filter or the quick views to compare. The next refresh adds a quarter of data at this same URL.

Quick views
Sorted by comment rate, not plays. Plays measure reach. A comment means someone stopped and responded, the first step toward a lead. Comment rate is comments divided by plays.

Showing all 327 videos.

Median comment rate
0.04%
Top 10% starts at
0.44%
Ask for a comment keyword
2%
Median length
21s
Contractors & remodeling Instagram reels and TikTok videos from US businesses in 2026, with plays, comments and comment rate. 327 videos.
Reel Job type Call to action Plays Comments Comment rate Posted Details
Every delay, every closed door, every moment you questioned yourself… it wasn’t rejection, it was redirection. Instagram @perfectedgeremodel Brand or personal None 240 7 2.92% Jul 9
You had a vision, and you didn’t stop. Instagram @perfectedgeremodel Brand or personal None 121 3 2.48% Jun 17
“Success is not final, failure is not fatal: it is the courage to continue that counts.” Instagram @perfectedgeremodel Brand or personal None 173 4 2.31% Jul 8
Plot twist: a new business chapter is LOADING 🛻✨ Instagram @perfectedgeremodel New build or addition None 158 3 1.90% Jun 16
Make money, but don’t make noise about it. Instagram @perfectedgeremodel Brand or personal None 201 3 1.49% Jul 20
Talk about a transformation! Instagram @chapmancustombaths Bathroom None 73 1 1.37% May 20
You dream it. Instagram @oneempireconstruction New build or addition None 964 13 1.35% Sep 21
Opportunities don’t just show up—you build them, step by step, decision by decision. Instagram @perfectedgeremodel Brand or personal None 829 11 1.33% Jul 2
Some houses just need someone willing to see what they could become 🤍 Instagram @floord_concepts Whole-home remodel None 338 4 1.18% Jul 8
What started as an idea has grown into something we’re proud to share with the world. Instagram @perfectedgeremodel Brand or personal None 173 2 1.16% Jun 9
Small details now. TikTok @oakcreek_cabinets Kitchen DM 434 5 1.15% Aug 28
This is one of those small details that can make a big difference, knowing when to stop tightening can help prevent unnecessary damage TikTok @mybuildpro Kitchen None 818 9 1.10% Sep 17
This 💪🏼 Instagram @perfectedgeremodel Brand or personal None 201 2 1.00% Jun 11
This is how you add a brand new garage and deck without making them look out of place next to a classic red brick St. TikTok @buildmaurer Brand or personal None 217 2 0.92% Sep 3
Replying to @Selenite Studios how to hold a contractor accountable TikTok @austinbuiltit Bathroom None 771 7 0.91% Sep 21
This one is a serious transformation 👀✨ @shells0805 TikTok @sjddesign_build Whole-home remodel None 662 5 0.76% Aug 26
The best part? TikTok @sjddesign_build Whole-home remodel None 577 4 0.69% Sep 8
Keep doing your best every day, even when no one notices. Instagram @perfectedgeremodel Brand or personal None 295 2 0.68% Jun 10
15,000 SQ FT. Instagram @oneempireconstruction · Spanish New build or addition None 2,384 16 0.67% Aug 11
In cabinetry, every small detail matters. TikTok @oakcreek_cabinets Kitchen None 1,242 8 0.64% Aug 24
Just start. Instagram @perfectedgeremodel New build or addition None 159 1 0.63% Jul 14
Please keep us in your thoughts during this time. TikTok @oakcreek_cabinets Kitchen None 671 4 0.60% Sep 25
In this industry, collaboration wins more than competition ever will. Instagram @perfectedgeremodel Brand or personal None 3,007 17 0.56% Jun 25
Team bonding at the lanes 🎳 Let’s just say… we’ll stick to bathrooms 😅 Instagram @chapmancustombaths Bathroom None 386 2 0.52% May 1
Sunday funday! TikTok @mybuildpro Brand or personal None 197 1 0.51% Sep 1
It always looks better in our heads 😂 No matter the vision, satisfaction is always guaranteed! TikTok @oakcreek_cabinets Kitchen None 792 4 0.51% Sep 4
Do you have what it takes to manage a project? TikTok @buildmaurer New build or addition None 2,256 11 0.49% Sep 17
A kitchen remodel should not leave your home torn apart for six months. Instagram @teknikdesignandremodeling Kitchen Comment keyword“KITCHEN” 835 4 0.48% Sep 21
Not every dream starts with a blank canvas. Instagram @floord_concepts Kitchen None 428 2 0.47% Jul 7
Luxury begins in the details TikTok @austinbuiltit Bathroom None 2,407 11 0.46% Mar 14
Leadership you can see. Instagram @companionbuild New build or addition DM 896 4 0.45% Aug 31
Some satisfying before and afters of this St. TikTok @buildmaurer Bathroom None 229 1 0.44% Aug 31
For our contact info visit our website linked on our Instagram bio. TikTok @mybuildpro Brand or personal Link 459 2 0.44% Jul 17
Kitchen cabinet custom modification TikTok @austinbuiltit Kitchen None 1,377 6 0.44% Sep 15
New House Step-by-Step Build Process. Instagram @companionbuild New build or addition None 463 2 0.43% Sep 21
What may save time or money upfront can create bigger problems down the road. TikTok @mybuildpro Bathroom Link 956 4 0.42% Sep 12
Don’t get finessed by a contractor TikTok @austinbuiltit Bathroom None 16,700 65 0.39% Sep 5
A backyard transformation with one major upgrade! TikTok @sjddesign_build Whole-home remodel None 518 2 0.39% Sep 3
What’s construction really like? Instagram @companionbuild New build or addition Follow 520 2 0.39% Sep 28
Trabajo terminado, calidad que habla por sí sola. TikTok @concretedesignsllc · Spanish Brand or personal Call or book 526 2 0.38% Sep 15
AI can have the office… we’ll keep the tape measure 😂📏 TikTok @oakcreek_cabinets Kitchen None 3,177 12 0.38% Sep 4
I didn’t choose easy, but I chose the kind of grind that builds legacy. Instagram @perfectedgeremodel Brand or personal None 1,089 4 0.37% Jul 10
This is how you build a brand as a GC. TikTok @buildmaurer New build or addition None 275 1 0.36% Sep 10
we may have made up the statistics but the happiness that comes from custom cabinetry? TikTok @oakcreek_cabinets Kitchen None 1,107 4 0.36% Sep 7
Just do your part. Instagram @perfectedgeremodel Brand or personal None 1,734 6 0.35% Jun 26
The nighttime vibe. Instagram @companionbuild New build or addition None 895 3 0.34% Aug 29
Just me trying to find a seat in my husband’s truck 😂 TikTok @ruizrenovations Brand or personal None 621 2 0.32% Sep 24
(no caption) Instagram @perfectedgeremodel Brand or personal None 1,590 5 0.31% Jun 23
Cinco baños. Instagram @oneempireconstruction · Spanish Brand or personal None 4,176 13 0.31% Jun 11
It's never fun to have a hard conversation, especially with a potential client. TikTok @buildmaurer Brand or personal None 6,627 19 0.29% Sep 14
The best thing about being a business owner is you can make your own hours. Instagram @perfectedgeremodel Brand or personal None 2,096 6 0.29% Jul 7
(no caption) TikTok @austinbuiltit Brand or personal None 1,445 4 0.28% Aug 26
This old farmhouse wasn’t beyond saving — it was waiting for someone to see its potential. Instagram @floord_concepts Whole-home remodel None 400 1 0.25% Jul 9
Having the right systems in place can completely change how you run your business. TikTok @austinbuiltit Bathroom Link 1,220 3 0.25% Sep 10
The “tiny” pantry is taking shape 🙌🏼 TikTok @ruizrenovations Brand or personal None 2,448 6 0.24% Aug 11
with @l3lake__ TikTok @austinbuiltit Brand or personal None 827 2 0.24% Sep 18
Same house, completely different feeling. Instagram @teknikdesignandremodeling Whole-home remodel None 847 2 0.24% Sep 23
Who says a backyard has to be on the ground? Instagram @unitedsignature Whole-home remodel None 848 2 0.24% Sep 24
What's your general contractor up to? TikTok @buildmaurer Brand or personal None 28,400 66 0.23% Jan 22
The details that set a custom home apart. TikTok @oakcreek_cabinets Kitchen DM 2,188 5 0.23% Sep 21
Next Level Remodels 📍 Tucson, Az Instagram @tucson_remodels Bathroom None 1,777 4 0.22% Jul 11
Here’s a simple trick to hang a mirror or art! TikTok @ruizrenovations Brand or personal None 1,344 3 0.22% Sep 2
Single bowl or 60/40? TikTok @sjddesign_build Whole-home remodel None 1,819 4 0.22% Aug 23
Full bathroom remodel completed TikTok @austinbuiltit Bathroom None 5,449 12 0.22% Jan 17
Trusting the process because this one is going to be GOOD. TikTok @sjddesign_build Kitchen None 467 1 0.21% Aug 29
Trabajar con el contratista correcto no es un gasto… es la diferencia entre AVANZAR con claridad o perder TIEMPO y DINERO. Instagram @oneempireconstruction · Spanish Brand or personal None 6,114 13 0.21% Mar 21
Construction life: Floor trusses delivery and unloading. Instagram @companionbuild New build or addition None 950 2 0.21% Jul 29
Thinking about starting a renovation? TikTok @mybuildpro New build or addition Link 473 1 0.21% Sep 10
Time is money. Instagram @companionbuild New build or addition None 955 2 0.21% Sep 5
Pantry makeover, paint day 🎨 TikTok @ruizrenovations Brand or personal None 505 1 0.20% Sep 25
We’re currently operating in England, UK, and working toward incorporating and having a construction team in the Knoxville, Tennessee area, Instagram @perfectedgeremodel New build or addition DM 4,065 8 0.20% Jun 29
If you were remodeling your bathroom would you add a shampoo niche? TikTok @mybuildpro Bathroom None 508 1 0.20% Jul 24
Quick tip on how to clean your tile tools TikTok @ruizrenovations Bathroom None 6,242 12 0.19% Sep 16
Rift cut white oak has been one of our favorites recently 😍 TikTok @oakcreek_cabinets Brand or personal None 1,049 2 0.19% Aug 17
Stop waiting years to fix your driveway when you can upgrade it NOW. TikTok @concretedesignsllc Brand or personal None 2,109 4 0.19% Apr 3
After a very heavy rainfall, a customer noticed water coming out of the nail hook where a picture frame was hanging on the wall… after some TikTok @mybuildpro Brand or personal None 1,057 2 0.19% Sep 4
How to make a home cozy 101 with Trish. Instagram @randolphdesignbuild Brand or personal None 1,071 2 0.19% Aug 25
Tucson, Az 📍 Next Level Remodels Instagram @tucson_remodels Whole-home remodel None 1,610 3 0.19% Jul 2
En One Empire Construction transformamos incluso los baños pequeños en espacios funcionales, elegantes y de lujo. Instagram @oneempireconstruction Bathroom None 7,051 13 0.18% Feb 6
You’ve got questions—we’ve got answers. TikTok @concretedesignsllc Brand or personal Call or book 545 1 0.18% Aug 21
Our 5-star reviews speak for themselves ⭐️⭐️⭐️⭐️⭐️ TikTok @oakcreek_cabinets Kitchen None 2,746 5 0.18% Sep 14
🏋️‍♂️🔥 BASEMENT GYM TRANSFORMATION 🔥🏠 TikTok @2brothersrenovations2 Kitchen None 561 1 0.18% Sep 16
The client only sees the final result… 👉🏼 Instagram @oneempireconstruction · Spanish New build or addition None 5,665 10 0.18% Jun 16
Your gut is your quiet superpower. Instagram @perfectedgeremodel Brand or personal None 1,699 3 0.18% Jun 22
Full bathroom remodel less than 1 minute TikTok @austinbuiltit Bathroom None 71,700 127 0.18% Sep 14
No exaggeration this is my brain 24/7😂 TikTok @mybuildpro Brand or personal None 45,200 79 0.18% Jul 13
It’s great to know there are still people who recognize and value true craftsmanship. Instagram @companionbuild New build or addition None 1,147 2 0.17% Aug 4
If you’re going to invest in your home, invest in the spaces you use every single day. TikTok @concretedesignsllc Brand or personal DM 578 1 0.17% Sep 10
Next Level Remodels 🌵 ✨ Tucson, Arizona staging by @desertskydesign Instagram @tucson_remodels Whole-home remodel None 5,267 9 0.17% Mar 5
All your texts will start looking like this when you really love your home. Instagram @randolphdesignbuild Brand or personal None 1,198 2 0.17% Sep 16
🤐 minding my business TikTok @austinbuiltit Brand or personal None 4,233 7 0.17% Aug 29
Here’s how we build custom floating shelves that deliver the clean lines, strength and high-end finish today’s luxury homes demand. TikTok @oakcreek_cabinets Kitchen None 608 1 0.16% Sep 16
Haz realidad tu próximo proyecto sin esperar. TikTok @concretedesignsllc · Spanish Whole-home remodel None 6,278 10 0.16% Sep 4
(no caption) TikTok @austinbuiltit Bathroom None 9,493 15 0.16% Sep 1
Think you know construction? Instagram @companionbuild New build or addition None 2,545 4 0.16% Jul 31
ROOF TIME. Instagram @companionbuild Brand or personal None 1,281 2 0.16% Sep 22
“Todo se veía bonito… hasta que abrimos.” Instagram @oneempireconstruction · Spanish Bathroom None 5,851 9 0.15% Mar 22
Desde proyectos de remodelaciones RESIDENCIALES, hasta PROYECTOS COMERCIALES 👷‍♂️🏗️ Instagram @oneempireconstruction New build or addition None 9,285 14 0.15% Mar 20
Triple-shelf shower niches are definitely worth the investment 4! TikTok @mybuildpro Bathroom None 1,329 2 0.15% Sep 2
There comes a moment in life when you’re faced with a quiet but powerful choice: stay where you are, in what feels safe and familiar, or ste Instagram @perfectedgeremodel Brand or personal None 1,343 2 0.15% Jun 15
HOLY CONSTRUCTION SKILL Instagram @companionbuild New build or addition None 679 1 0.15% Sep 14
Los detalles marcan la diferencia. Instagram @oneempireconstruction · Spanish Whole-home remodel None 5,473 8 0.15% Jun 25
Before and after of this bathroom remodel TikTok @austinbuiltit Bathroom None 1,390 2 0.14% Jun 29
What we included in this remodel: TikTok @mybuildpro Bathroom None 58,000 83 0.14% Mar 27
Replying to @Brittney🌻 good tip for women hiring contractors TikTok @austinbuiltit Brand or personal None 699 1 0.14% Sep 21
“WHY HIRE 3 COMPANIES WHEN ONE CAN DO IT ALL?” Instagram @oneempireconstruction Bathroom Call or book 2,132 3 0.14% Jul 30
😂😂 TikTok @mybuildpro Whole-home remodel None 716 1 0.14% Aug 9
🏠 BASEMENT TRANSFORMATION COMPLETE! TikTok @2brothersrenovations2 Kitchen Call or book 2,144 3 0.14% Sep 8
And suddenly moving doesn’t sound so bad… 👀🏡 Instagram @randolphdesignbuild Brand or personal Call or book 1,480 2 0.14% Aug 30
tile installation TikTok @austinbuiltit Bathroom None 5,911 8 0.14% Sep 1
The truth is, people only fear the dream you’re brave enough to make your own. Instagram @perfectedgeremodel Brand or personal None 3,037 4 0.13% Jun 30
There’s something about seeing the rendering side by side with the finished home. Instagram @randolphdesignbuild Brand or personal DM 2,267 3 0.13% Sep 27
Floor trusses installation accompanied with construction framing slang. Instagram @companionbuild New build or addition None 2,370 3 0.13% Aug 2
From full demolition to a clean, modern finish. TikTok @concretedesignsllc Brand or personal None 6,322 8 0.13% Apr 22
One Empire Construction más que transformar espacios, nos gusta a nuestros clientes ayudarlos a crear sus HOGARES justo cómo lo sueñan ✨🏡 Instagram @oneempireconstruction · Spanish Bathroom Comment keyword“CASA” 24,823 31 0.13% Apr 27
Anything we missed? TikTok @buildmaurer Brand or personal None 41,900 52 0.12% Sep 21
Sink details ✨ 📍 Tucson, Az Next Level Remodels Instagram @tucson_remodels Kitchen None 3,245 4 0.12% Jul 24
Here's a day in the life of someone who owns a boutique design-build firm and their day-to-day. Instagram @teknikdesignandremodeling Brand or personal None 820 1 0.12% Sep 11
Every contractor knows this conversation. TikTok @concretedesignsllc Brand or personal None 1,654 2 0.12% Jun 15
They look like drawers, but they’re actually doors. TikTok @oakcreek_cabinets Kitchen None 10,000 12 0.12% Sep 28
Stop calling it a “little project.” Instagram @perfectedgeremodel Brand or personal None 51,076 59 0.12% Jun 18
Mid-project surprises are normal. TikTok @buildmaurer New build or addition None 2,705 3 0.11% Aug 27
Tile to the ceiling!📍Tucson, Az ✨ Next Level Remodels Instagram @tucson_remodels Bathroom None 3,746 4 0.11% Jul 30
Six months past your remodel’s finish date… all because something got missed before the work even started. Instagram @teknikdesignandremodeling Whole-home remodel None 972 1 0.10% Sep 23
On a recent site visit we noticed the recently installed back gate was hitting the downspout when it opened all the way. TikTok @buildmaurer Brand or personal None 1,004 1 0.10% Sep 8
No shortcuts. Instagram @companionbuild Brand or personal None 1,015 1 0.10% Sep 3
The final mud coat is on 👏🏼 TikTok @ruizrenovations Brand or personal None 3,079 3 0.10% Sep 23
Concrete Sealer Installation – Part 1: Acid Wash Instagram @companionbuild Brand or personal None 1,046 1 0.10% Aug 1
Grout color is Mapei’s Driftwood 5105 ✨ 🛠️ Tucson, Az Next Level Remodels Instagram @tucson_remodels Bathroom None 5,189 5 0.10% Jul 11
We'll be right here when you need someone to get the job done right. TikTok @buildmaurer Brand or personal None 1,062 1 0.09% Aug 22
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 1,083 1 0.09% Sep 29
ONE month of renovation progress 👏🏼 Instagram @randolphdesignbuild Kitchen None 3,319 3 0.09% Sep 5
Last summer, my pregnant wife got locked out of the house because our smart lock died… 😅 TikTok @ruizrenovations Brand or personal Link 1,113 1 0.09% Sep 4
One of the biggest mistakes we see first-time homeowners make is assuming a standard home inspection will catch everything. Instagram @teknikdesignandremodeling Kitchen Comment keyword“HELP” 1,161 1 0.09% Sep 14
Transformamos espacios, construimos calidad. TikTok @concretedesignsllc · Spanish Whole-home remodel Call or book 2,355 2 0.08% Sep 7
There are some issues that are impossible to know about until you start to get into the demo phase, and it seems to happen to us every time Instagram @teknikdesignandremodeling New build or addition None 2,411 2 0.08% Sep 8
POV: you looked at your builder’s camera roll 👀 Instagram @randolphdesignbuild Brand or personal None 3,780 3 0.08% Sep 9
A closer look at the art of framing. Instagram @companionbuild New build or addition None 1,302 1 0.08% Sep 19
Our CEO shares a little about one of our current projects and what makes what we do so special. Instagram @unitedsignature Whole-home remodel None 2,686 2 0.07% Sep 3
Next Level Remodels ✨ Tucson, Az Instagram @tucson_remodels Bathroom None 12,188 9 0.07% Mar 8
If you know, you know. TikTok @buildmaurer Brand or personal None 2,705 2 0.07% Aug 29
A fun new build is on the way 👀🌿 Instagram @randolphdesignbuild New build or addition None 1,412 1 0.07% Aug 26
Next Level Remodels 📍 Tucson, Az Instagram @tucson_remodels Whole-home remodel None 8,406 6 0.07% Aug 4
Definitely wasn’t planning on keeping the box … but when we saw the little house printed inside, we had to turn it into a playhouse for Emi. TikTok @ruizrenovations Brand or personal None 1,445 1 0.07% Aug 28
If you’re planning a master bathroom remodel here in San Diego, there are a few things you should expect from the design-build firm you hire Instagram @teknikdesignandremodeling Bathroom Comment keyword“BATHROOM” 1,461 1 0.07% Sep 18
Demo. Instagram @companionbuild New build or addition None 1,473 1 0.07% Aug 30
Tucson, Az 📍 Next Level Remodels Instagram @tucson_remodels Bathroom None 3,087 2 0.07% Jul 3
Goodbye tub, hello luxury 🚿✨ TikTok @2brothersrenovations2 Bathroom None 254,700 165 0.07% Jan 28
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen None 3,203 2 0.06% Aug 25
Rapid fire questions with our master builder, Gary! Instagram @randolphdesignbuild Brand or personal None 3,360 2 0.06% Sep 17
✨ From a blank wall… to the centerpiece of the entire home. TikTok @2brothersrenovations2 Whole-home remodel Call or book 4,975 3 0.06% Jul 25
From bare framing to a luxury basement theater room 🎬🔥 TikTok @2brothersrenovations2 New build or addition None 5,051 3 0.06% May 27
Simple organic modern guest bathroom remodel with Taj Mahal countertops ✨ Next Level Remodels Tucson, Az Instagram @tucson_remodels Kitchen None 7,092 4 0.06% Mar 6
The kitchen you keep putting off might be more doable than you think. Instagram @unitedsignature Kitchen DM 1,806 1 0.06% Sep 16
You love your street. Instagram @randolphdesignbuild Kitchen DM 1,862 1 0.05% Sep 22
Outgrowing your home? Instagram @randolphdesignbuild New build or addition None 3,752 2 0.05% Sep 10
✨ BEFORE & AFTER BASEMENT TRANSFORMATION ✨ TikTok @2brothersrenovations2 Bathroom Call or book 76,600 40 0.05% May 30
Floor to ceiling tile 😚👌🏼 Next Level Remodels Tucson, Az Instagram @tucson_remodels Bathroom None 15,542 8 0.05% Jul 24
Shower niche install TikTok @austinbuiltit Bathroom None 8,017 4 0.05% Aug 31
One of our favorite parts about North Shore? Instagram @randolphdesignbuild New build or addition None 2,034 1 0.05% Aug 27
Prepping my tile cuts around my center pitched shower pan drain TikTok @mybuildpro Bathroom None 2,033 1 0.05% Aug 8
Are you putting off that new driveway or pergola remodel because you don’t think you can afford it? TikTok @concretedesignsllc Whole-home remodel Call or book 10,500 5 0.05% Feb 9
Want your home to feel bigger and brighter? Instagram @unitedsignature Whole-home remodel None 2,221 1 0.04% Sep 4
(no caption) TikTok @unitedsignatureco Whole-home remodel None 13,900 6 0.04% Aug 24
This remodel delivered a dramatic upgrade with a modern walk-in design, sleek tilework, and premium fixtures. TikTok @2brothersrenovations2 Bathroom None 2,000,000 833 0.04% Jan 24
Some builders start with software. Instagram @randolphdesignbuild Brand or personal None 22,046 9 0.04% Aug 22
Don’t miss out on these ways to maximise your kitchen space! TikTok @oakcreek_cabinets Kitchen None 182,300 74 0.04% Jun 15
Save this for design inspiration TikTok @unitedsignatureco Whole-home remodel None 7,345 3 0.04% Aug 20
Thank you for your question! Instagram @tucson_remodels Bathroom None 9,956 4 0.04% Jul 17
🔨 A Day in the Life of a Contractor | Bathroom Remodel Edition 🚿 TikTok @2brothersrenovations2 Bathroom None 950,600 363 0.04% Feb 3
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 8,427 3 0.04% Sep 21
A moment for these cabinets ✨ Tucson, Az Next Level Remodels Instagram @tucson_remodels Kitchen None 5,489 2 0.04% Jul 15
(no caption) Instagram @tucson_remodels Brand or personal None 22,760 8 0.03% Mar 7
The way the checkerboard flooring matches the cabinetry just right 😚👌🏼 Tucson, Az 📍 Next Level Remodels Instagram @tucson_remodels Kitchen None 2,900 1 0.03% Jul 4
PART 3. Instagram @companionbuild New build or addition None 12,239 4 0.03% Aug 24
Inspiration for your new kitchen 🤍 Instagram @unitedsignature Kitchen DM 12,451 4 0.03% Sep 2
✨We have the honor of sponsoring the @187customs_ / @murdernova team during the U.S. Instagram @chapmancustombaths Bathroom None 30,692 9 0.03% Sep 4
The Final Touches on the Bathroom Floor Instagram @tilerworks Bathroom None 6,858 2 0.03% Sep 29
It's not for everyone, but I wouldn't change anything. TikTok @buildmaurer Brand or personal None 6,794 2 0.03% Sep 26
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 10,553 3 0.03% Sep 21
Bathroom Wall Tile — One Row at a Time Instagram @tilerworks Bathroom None 3,612 1 0.03% Sep 26
Ever wonder what that little button next to the sink is? TikTok @ruizrenovations Kitchen None 28,800 8 0.03% Sep 9
Out With the Old Tile 🛠️ Instagram @tilerworks Bathroom None 7,482 2 0.03% Sep 21
Closing Up a Hole in the Ceiling Instagram @tilerworks Whole-home remodel None 3,895 1 0.03% Sep 27
Gracias por la confianza. Instagram @oneempireconstruction · Spanish Whole-home remodel None 172,717 43 0.03% Jun 10
Home field advantage never looked this good! TikTok @sjddesign_build Brand or personal None 11,800 3 0.03% Sep 14
took some time to pick this tile combo and it turned out soo well 🤩✨ Next Level Remodels 📍 Tucson, Az Instagram @tucson_remodels Bathroom None 171,722 42 0.02% Jun 26
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 41,184 10 0.02% Sep 14
Next Level Remodels ✨ Tucson, Az Instagram @tucson_remodels Bathroom None 100,057 24 0.02% Mar 7
If you’re renovating your bathroom, DON’T skip this! TikTok @sjddesign_build Bathroom None 123,600 30 0.02% May 28
From builder-grade to luxury spa vibes 🔥✨😍🙌🏻 TikTok @2brothersrenovations2 Bathroom DM 465,200 105 0.02% May 5
Bathroom floor tile is going in! Instagram @tilerworks Bathroom None 9,296 2 0.02% Sep 23
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 1,000,000 221 0.02% Sep 21
Electrical plans start long before the electrician ever steps foot in your home. Instagram @randolphdesignbuild Brand or personal None 83,764 18 0.02% Sep 13
When the materials speak for themselves. TikTok @sjddesign_build Bathroom None 42,600 9 0.02% Sep 15
Inspiration for your outdated kitchen TikTok @unitedsignatureco Kitchen None 14,600 3 0.02% Aug 26
Before and after TikTok @unitedsignatureco Whole-home remodel None 60,200 12 0.02% Aug 19
PART 2 IS HERE! Instagram @companionbuild New build or addition DM 246,173 48 0.02% Jun 30
Money can’t buy happiness… but it can buy you your dream home. Instagram @randolphdesignbuild Brand or personal None 42,136 8 0.02% Sep 12
One sample says “pick me”.. Instagram @floord_concepts Kitchen None 138,547 23 0.02% Jul 27
Próximamente … 😱 🦺 🏗️ Instagram @oneempireconstruction Brand or personal None 114,542 20 0.02% Sep 17
Old to new design inspiration TikTok @unitedsignatureco Kitchen None 28,600 5 0.02% Sep 2
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 6,032 1 0.02% Aug 25
When we started working on this home, we discovered a major issue with a previous addition. Instagram @teknikdesignandremodeling New build or addition None 255,255 40 0.02% May 29
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 257,200 38 0.01% Sep 14
Diseño, precisión y ejecución ✔️ Instagram @oneempireconstruction · Spanish New build or addition None 7,018 1 0.01% Mar 20
Installing KERDI Before Tile Instagram @tilerworks Bathroom None 22,186 3 0.01% Sep 23
Open Concept Kitchen remodel idea TikTok @unitedsignatureco Kitchen None 178,600 25 0.01% May 28
Inspiration for your outdated kitchen TikTok @unitedsignatureco Kitchen None 14,100 2 0.01% Aug 26
Next Level Remodels ✨ 🌵 Tucson, Az Instagram @tucson_remodels Bathroom None 29,896 4 0.01% Mar 10
So many questions about this combo! Instagram @tucson_remodels Bathroom None 226,706 27 0.01% Mar 4
4 things that make your shower remodel feel more luxurious ✨ lit niches, use of multiple tiles and textures, hidden control, and multiple sh Instagram @tucson_remodels Bathroom None 39,681 4 0.01% Aug 2
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 622,822 55 0.01% Sep 17
Shower Niche Tile Detail Instagram @tilerworks Bathroom None 45,405 4 0.01% Sep 25
Want to redesign and remodel your kitchen too? TikTok @unitedsignatureco Kitchen DM 23,300 2 0.01% Sep 21
Concept idea you could do with your old kitchen TikTok @unitedsignatureco Kitchen None 10,900 1 0.01% Aug 18
Clean Tile Lines Make All The Difference 🔥 Instagram @tilerworks Bathroom None 8,986,770 527 0.01% Jun 19
Open concept kitchen remodel idea Instagram @unitedsignature Kitchen None 237,467 11 0.01% Aug 3
DM us “remodel” to get started on your remodel 🤍 Instagram @unitedsignature Whole-home remodel DM 39,797 2 0.01% Sep 4
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 399,202 14 0.00% Sep 21
This Shower Wall Turned Out Perfect Instagram @tilerworks Bathroom None 5,198,169 195 0.00% Jul 27
Building a Mud Shower Pan the Right Way Instagram @tilerworks Bathroom None 271,125 12 0.00% Jul 31
Every Stone Placed With Precision. Instagram @tilerworks Whole-home remodel None 1,076,123 27 0.00% Jul 1
Kitchen Backsplash Coming Together Instagram @tilerworks Kitchen None 36,696 1 0.00% Sep 28
🔥 From an ordinary backyard to an AMAZING outdoor living space! TikTok @2brothersrenovations2 Whole-home remodel None 156,500 4 0.00% Sep 11
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 191,129 4 0.00% Sep 22
An idea for your before kitchen Instagram @unitedsignature Kitchen DM 522,161 13 0.00% Sep 15
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 252,983 3 0.00% Sep 18
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 195,691 1 0.00% Sep 4
Insulate your roof properly. Instagram @companionbuild New build or addition None 453 0 0.00% Sep 17
Featuring Onyx’s NEW wall style: Instagram @chapmancustombaths Bathroom None 45 0 0.00% Jun 10
You’ve never seen a showroom quite like ours 😎 Instagram @chapmancustombaths Bathroom Call or book 87 0 0.00% Aug 4
Roof materials delivery process. Instagram @companionbuild New build or addition None 593 0 0.00% Sep 12
✨ Another beautiful transformation in the books! Instagram @chapmancustombaths Bathroom None 215 0 0.00% May 29
🤩 This walk-in looks SO much better! Instagram @chapmancustombaths Bathroom None 83 0 0.00% Jun 4
Exterior walls framing accompanied with Funny Jobsite Sayings Instagram @companionbuild New build or addition None 1,325 0 0.00% Aug 10
Everything we like has expensive taste 🤷🏼‍♀️ Instagram @floord_concepts Bathroom None 309 0 0.00% Sep 2
When the budget is actually a real word… but the finished product still looks boujee ✨🏡 Instagram @floord_concepts Brand or personal None 504 0 0.00% Aug 10
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 52,463 0 0.00% Sep 21
A fresh countertop can completely transform a space—and this showroom update is proof! Instagram @floord_concepts Kitchen None 245 0 0.00% Sep 16
People often think they need to build new to get their dream home. Instagram @floord_concepts Kitchen None 378 0 0.00% Aug 5
when “I’ll just grab a couple photos..” turns into this 😅👏🏼 Instagram @floord_concepts Brand or personal None 280 0 0.00% Sep 23
We hear you—you’re ready to renovate, and we’re your people. Instagram @randolphdesignbuild Whole-home remodel DM 3,902 0 0.00% Sep 15
Inspiration for your before kitchen 🤍 Instagram @unitedsignature Kitchen None 44,792 0 0.00% Sep 21
Cabinets can change the whole feel of a kitchen...Which cabinet color is your favorite? Instagram @unitedsignature Kitchen None 3,161 0 0.00% Sep 24
Safe to say… this one has an incredible backdrop 🌳 Instagram @floord_concepts Brand or personal None 405 0 0.00% Sep 17
A little field trip to see where the details come from. Instagram @randolphdesignbuild Brand or personal None 681 0 0.00% Sep 26
POV: You just left us a 5-star review and now we’re celebrating in the showroom 😂💃 Instagram @floord_concepts Brand or personal None 245 0 0.00% Sep 21
The difference is like night and day! Instagram @chapmancustombaths Bathroom None 164 0 0.00% Apr 10
This kitchen remodel is exactly why pulling the proper permits matters. Instagram @teknikdesignandremodeling Kitchen Comment keyword“KITCHEN” 878 0 0.00% Sep 24
We have 7 complete bathroom setups showcasing a variety of showers, vanities, flooring, fixtures, colors, and more!✨ Instagram @chapmancustombaths Bathroom Call or book 57 0 0.00% Jul 17
How can you pick just one? Instagram @chapmancustombaths Bathroom None 132 0 0.00% Apr 17
Turns out Lil Jon was just describing a renovation scope of work all along 👀😂 Instagram @floord_concepts Whole-home remodel None 644 0 0.00% Aug 31
It’s easy to fall in love with the finished photos, but every custom home starts right here - in the middle of the dust, framing, and progre Instagram @floord_concepts New build or addition None 454 0 0.00% Jul 28
Why settle for almost perfect when you can build exactly what you want? Instagram @randolphdesignbuild Kitchen None 2,251 0 0.00% Sep 23
When everything finally just… makes sense ✨ Instagram @floord_concepts Whole-home remodel None 393 0 0.00% Jul 21
From cramped and outdated to open, bright, and beautifully reimagined! Instagram @chapmancustombaths Bathroom None 152 0 0.00% Apr 28
🤩 You’ve seen us at the Home Show, you’ve seen us at the Flower & Patio Show, but there’s still MUCH more to see! Instagram @chapmancustombaths Bathroom Call or book 46 0 0.00% Mar 27
Be sure to stop in for a showroom tour and experience the difference firsthand! Instagram @chapmancustombaths Bathroom None 44 0 0.00% Jul 2
And honestly.. Instagram @floord_concepts Brand or personal None 2,712 0 0.00% Sep 8
Tile and grout is officially OUT. Instagram @chapmancustombaths Bathroom Call or book 95 0 0.00% Jun 19
This home remodel was pretty extensive, but the final product made it all worth it. Instagram @teknikdesignandremodeling Whole-home remodel None 611 0 0.00% Sep 25
New flooring covered up a problem we now have to fix. Instagram @teknikdesignandremodeling Kitchen Comment keyword“HELP” 2,017 0 0.00% Sep 28
Concrete Sealer Installation – Part 2: Sealer Application Instagram @companionbuild New build or addition None 725 0 0.00% Aug 7
Every home has a story. Instagram @floord_concepts Bathroom None 387 0 0.00% Jul 13
A tub to shower conversion never looked so good! Instagram @chapmancustombaths Bathroom Call or book 168 0 0.00% Aug 28
Why wait for the “good part” when your dream bathroom could be closer than you think? Instagram @chapmancustombaths Bathroom Call or book 134 0 0.00% May 7
Thinking about hiring the contractor remodeling your neighbor’s house? Instagram @teknikdesignandremodeling Whole-home remodel None 888 0 0.00% Sep 29
Some of our favorite parts of a project are the ones you might not notice at first. Instagram @floord_concepts Kitchen None 388 0 0.00% Jul 16
Central Illinois just got another beautiful new home. Instagram @floord_concepts Brand or personal None 422 0 0.00% Jul 15
Adding an addition to your home is a big project, and there are a lot of things that need to be done correctly from the beginning. Instagram @teknikdesignandremodeling New build or addition Comment keyword“ADDITION” 769 0 0.00% Sep 16
It’s countertop selection day at Silex! Instagram @randolphdesignbuild Kitchen None 1,106 0 0.00% Sep 3
The final stages of remodeling the kitchen are the most important because these are all the parts that everyone is going to see. Instagram @teknikdesignandremodeling Kitchen None 944 0 0.00% Sep 10
Come with us to a lighting selection at Lifestyles in Edmond! Instagram @randolphdesignbuild Whole-home remodel None 1,140 0 0.00% Sep 8
You never know what you’re going to find once you start opening up a house. Instagram @teknikdesignandremodeling New build or addition None 1,315 0 0.00% Sep 12
This is the part of remodeling that we never want to find. Instagram @teknikdesignandremodeling Whole-home remodel None 921 0 0.00% Sep 17
This $8 million house has had a lot of unforeseen issues, but all these aren't things that you would expect on a new house that you bought. Instagram @teknikdesignandremodeling Brand or personal None 2,718 0 0.00% Sep 9
Coming soon: the final reveal 👀 Instagram @floord_concepts New build or addition None 619 0 0.00% Jul 2
The words every contractor loves to hear. Instagram @floord_concepts Brand or personal None 533 0 0.00% Jul 3
When you’re buying a custom new build, there are a lot of things you need to look for before assuming everything was done correctly just bec Instagram @teknikdesignandremodeling New build or addition None 1,676 0 0.00% Sep 4
Don’t fall in love with just what you see when buying a new build. Instagram @teknikdesignandremodeling New build or addition None 769 0 0.00% Sep 13
We care deeply about every project we do and our clients. Instagram @teknikdesignandremodeling Brand or personal None 704 0 0.00% Sep 5
Shower Walls — Tile Installation Complete Instagram @tilerworks Bathroom None 5,293 0 0.00% Sep 27
Shower Floor Tile Around the Drain Instagram @tilerworks Bathroom None 12,454 0 0.00% Sep 27
Remodeling a home takes a lot of communication between the homeowners and our team. Instagram @teknikdesignandremodeling Whole-home remodel None 853 0 0.00% Sep 6
Bathroom Floor Tile — In Progress Instagram @tilerworks Bathroom None 4,341 0 0.00% Sep 28
Installing DITRA on the Bathroom Floor Instagram @tilerworks Bathroom None 3,793 0 0.00% Sep 22
Almost Finished: Bathroom Floor Tile Instagram @tilerworks Bathroom None 4,841 0 0.00% Sep 24
Want to redesign and remodel your kitchen too? Instagram @unitedsignature Kitchen DM 552 0 0.00% Sep 29
Custom shelves, one board at a time. Instagram @tilerworks Brand or personal None 4,499 0 0.00% Sep 25
Ditra Around the Shower Drain Instagram @tilerworks Bathroom None 4,858 0 0.00% Sep 22
Tiling Around the Shower Drain Instagram @tilerworks Bathroom None 5,482 0 0.00% Sep 22
Shower Floor Tile Installation Instagram @tilerworks Bathroom None 4,301 0 0.00% Sep 23
Free estimate link in our bio. TikTok @mybuildpro Kitchen Call or book 1,178 0 0.00% Sep 5
What if I’m obsessed and talented🤔 TikTok @mybuildpro Brand or personal None 321 0 0.00% Sep 3
Which is your favorite? TikTok @mybuildpro Brand or personal None 1,033 0 0.00% Aug 7
This full gut bathroom remodel came together beautifully. TikTok @mybuildpro Bathroom None 891 0 0.00% Jul 21
We're always going to bat for our clients. TikTok @buildmaurer Brand or personal None 85 0 0.00% Sep 29
Plans don't answer everything. TikTok @buildmaurer Brand or personal None 263 0 0.00% Sep 23
Design needs to work with the entire property, not just new construction! TikTok @buildmaurer New build or addition None 177 0 0.00% Sep 15
A warm welcome starts at the front door! TikTok @sjddesign_build Brand or personal None 273 0 0.00% Sep 28
Your dog deserves a beautiful space too! TikTok @sjddesign_build Whole-home remodel None 1,987 0 0.00% Sep 24
A little behind the scenes of one of our newest SJD projects. TikTok @sjddesign_build Bathroom None 354 0 0.00% Sep 22
There’s nothing like watching a project transform right before your eyes! TikTok @sjddesign_build New build or addition None 334 0 0.00% Sep 19
Come countertop shopping with us 👀 We had WAY too many good options!✨ @shells0805 @Architectural Surfaces TikTok @sjddesign_build Kitchen None 392 0 0.00% Sep 6
August, but make it SJD 🤍 A little look at what we’ve been up to lately 🌻 @shells0805 TikTok @sjddesign_build Brand or personal None 273 0 0.00% Sep 1
Feeling the local love ☕️🤎 Thank you, Mama’s Javas, for the sweet surprise! TikTok @sjddesign_build Brand or personal None 319 0 0.00% Aug 18
If you’re upgrading your outdoor space, these 5 features are worth considering 👀 Which one would you add to your home? TikTok @sjddesign_build Whole-home remodel None 357 0 0.00% Aug 17
From Closed-Off to Completely Open ✨ TikTok @2brothersrenovations2 Kitchen None 575 0 0.00% Jul 25
2 BROTHERS RENOVATIONS LLC TikTok @2brothersrenovations2 Whole-home remodel None 356 0 0.00% Jul 2
🔥 WE DON’T JUST FINISH BASEMENTS… WE CREATE DREAM SPACES. TikTok @2brothersrenovations2 Bathroom None 489 0 0.00% Jun 24
✨ From dated to designer. TikTok @2brothersrenovations2 Kitchen None 412 0 0.00% Jun 24
Today we celebrate all the amazing moms who build love, strength, and memories every single day. TikTok @2brothersrenovations2 New build or addition None 770 0 0.00% May 10
Inspiration for your old kitchen TikTok @unitedsignatureco Kitchen None 3,151 0 0.00% Sep 16
Had to refresh this one TikTok @unitedsignatureco Kitchen None 3,006 0 0.00% Aug 25
Before and after inspiration TikTok @unitedsignatureco Whole-home remodel None 4,885 0 0.00% Aug 20
Just some ideas for your next laundry room project! TikTok @oakcreek_cabinets Kitchen None 331 0 0.00% Sep 23
When “looks about right” is part of the process 😂📏 TikTok @oakcreek_cabinets Kitchen None 520 0 0.00% Sep 18
Custom home builders… remember the name… Oak Creek Cabinets and Furniture 🫶🏻 TikTok @oakcreek_cabinets Kitchen None 2,132 0 0.00% Sep 9
We’re at IWF in Atlanta exploring new tools, materials, and techniques to bring back to Oak Creek Cabinets & Furniture in Arizona🪵✨ TikTok @oakcreek_cabinets Kitchen None 575 0 0.00% Aug 27
¿Vives en Miami Lakes y estás pensando en renovar tu driveway? TikTok @concretedesignsllc · Spanish Brand or personal None 583 0 0.00% Sep 21
Antes de hacer cambios en tu driveway, hay reglas que debes conocer. TikTok @concretedesignsllc · Spanish Whole-home remodel Call or book 848 0 0.00% Sep 14
Pensando en renovar tu driveway o transformar tus espacios exteriores? TikTok @concretedesignsllc · Spanish Whole-home remodel None 465 0 0.00% Sep 11
Miami Lakes driveway transformation 🔥🏡 Built to last. TikTok @concretedesignsllc Whole-home remodel None 1,529 0 0.00% Aug 24
Built with purpose. TikTok @concretedesignsllc Brand or personal None 491 0 0.00% Aug 20
Every city has its own rules. TikTok @concretedesignsllc Brand or personal None 583 0 0.00% Aug 18
Turning ideas into spaces you’ll love for years. TikTok @concretedesignsllc New build or addition None 592 0 0.00% Aug 17

Platform comparison

Instagram vs TikTok for contractors and remodelers

Same industry, same year, same rules: 193 Instagram reels from 10 accounts against 134 TikTok videos from 9 accounts.

Comment rate

Instagram solid, TikTok lighter. Higher is better.

Comparisoncomment rateValue

Median comment rate

Instagram
0.03%
TikTok
0.09%

Top 10% starts at

Instagram
0.42%
TikTok
0.44%

What happened in the comments

Share of videos, and of the comments we read on the top videos.

ComparisonshareValue

Videos with no comments

Instagram
33%
TikTok
25%

Asked for nothing

Instagram
81%
TikTok
84%

Comments from possible customers

Instagram
1 of 47
TikTok
5 of 41

What the comparison shows

TikTok tells a different story. Contractor videos there reached a median of 0.09% across 134 videos, 3 times the Instagram median, and videos over 60 seconds did best (0.23%, 16 videos). The comments were different too: of the 41 we read on the top TikTok videos, 5 came from homeowners asking for a price, a location or an estimate, against one on Instagram. The top TikTok contractor videos explained the trade, like how homeowners get overcharged or why an eighth of an inch matters in custom cabinets.

Real questions from TikTok comments

Your results may vary

Beat the median and you are beating the odds

These numbers are medians across 19 accounts of US contractors and remodelers in different cities, markets and audience sizes. Your account is not an average, and it may not follow the same pattern.

You might get more comments on TikTok than on Instagram, or the other way around, and turn more of them into leads. If your numbers sit above these, you are doing better than most businesses in your industry. If they sit below, the scale shows how far, and the index shows what the top accounts do differently.

At a glance

What moves the comment rate

Median comment rate by account on each platform, and the format choices tested often enough to compare (5 or more videos on each side).

Instagram

Who you are matters more than what you post

Median comment rate for each of the 10 accounts (number of reels beside the name).

  1. @perfectedgeremodel 20
    0.60%
  2. @oneempireconstruction 14
    0.15%
  3. @companionbuild 21
    0.13%
  4. @tucson_remodels 20
    0.05%
  5. @randolphdesignbuild 19
    0.05%
  6. @unitedsignature 21
    0.01%
  7. @tilerworks 21
    0.00%
  8. @teknikdesignandremodeling 21
    0.00%
  9. @floord_concepts 20
    0.00%
  10. @chapmancustombaths 16
    0.00%

Format choices, head to head

Median comment rate for each side.

Comparisonmedian comment rateValue

Call to action

Comment keyword
0.07%
None
0.03%

Length

Over 60s
0.01%
Under 15s
0.05%

Language

English
0.02%
Spanish
0.15%

TikTok

Who you are matters more than what you post

Median comment rate for each of the 9 accounts (number of videos beside the name).

  1. @austinbuiltit 15
    0.22%
  2. @ruizrenovations 9
    0.19%
  3. @oakcreek_cabinets 16
    0.19%
  4. @mybuildpro 16
    0.16%
  5. @buildmaurer 15
    0.11%
  6. @concretedesignsllc 16
    0.07%
  7. @2brothersrenovations2 15
    0.04%
  8. @unitedsignatureco 16
    0.02%
  9. @sjddesign_build 16
    0.01%

Format choices, head to head

Median comment rate for each side.

Comparisonmedian comment rateValue

Call to action

Link
0.25%
None
0.08%

Length

Over 60s
0.23%
Under 15s
0.08%

Language

English
0.07%
Spanish
0.04%

The scale

What a good comment rate actually looks like

Built from each platform's own spread, not a borrowed rule of thumb. Each segment is sized by how many videos landed there.

Instagram · 193 reels

  • No comments 0% 33% of reels
  • Below typical under 0.03%
  • Typical 0.03% to 0.15%
  • Strong 0.15% to 0.42%
  • Top 10% 0.42%+
Comment rate scale for contractors & remodeling on Instagram, Q3 2026, 193 reels
BandComment rateVideos
No comments0%64
Below typicalunder 0.03%32
Typical0.03% to 0.15%48
Strong0.15% to 0.42%29
Top 10%0.42%+20

TikTok · 134 videos

  • No comments 0% 25% of videos
  • Below typical under 0.09%
  • Typical 0.09% to 0.21%
  • Strong 0.21% to 0.44%
  • Top 10% 0.44%+
Comment rate scale for contractors & remodeling on TikTok, Q3 2026, 134 videos
BandComment rateVideos
No comments0%34
Below typicalunder 0.09%33
Typical0.09% to 0.21%33
Strong0.21% to 0.44%19
Top 10%0.44%+15

Enter a video's plays and comments to see where it lands.

Quick answers

Every answer carries its own sample size, straight from this edition's data.

01

What is a good comment rate for a contractor reel?

Across 193 reels from US remodelers and builders in 2026, the median was 0.03%, the top quarter started at 0.15% and the top 10% at 0.42%.

02

Do before-and-after videos get engagement?

They get views, not comments: kitchen reels had a median of 0.00% (36 reels) and bathroom reels 0.01% (52 reels).

03

Is TikTok or Instagram better for contractors?

In this edition, TikTok: a median comment rate of 0.09% across 134 videos against 0.03% across 193 Instagram reels, and 5 of 41 TikTok comments we read were homeowners asking for a price, location or estimate.

04

Are Instagram comments leads for contractors?

Rarely. Of the 47 comments we read on the top contractor reels, one came from a possible customer trying to get in touch.

Can a contractor get free leads from content?

Yes, but slowly, and not from comments alone. We read the comments on the top videos: on Instagram, 1 of 47 came from a possible customer; on TikTok, 5 of 41. The rest were peers, friends and past clients. Content earns attention. A follow-up system turns the rare request into a booked call.

“Holiis, intenté hablarte pero no me deja, envíame un mensaje porfa 🩷”

(Hi, I tried to message you but it won’t let me, please send me a message)

Comment on a top Instagram reel, Q3 2026

What a bought lead costs

Hooks that earned comments, with the exact lines

The opening line of the highest comment-rate videos with at least 1,000 plays, from both platforms. Quoted from the caption; attributed to the account.

  1. 01

    “15,000 SQ FT.”

    Instagram @oneempireconstruction 0.67% comment rate 2,384 plays

  2. 02

    “In cabinetry, every small detail matters.”

    TikTok @oakcreek_cabinets 0.64% comment rate 1,242 plays

  3. 03

    “In this industry, collaboration wins more than competition ever will.”

    Instagram @perfectedgeremodel 0.56% comment rate 3,007 plays

  4. 04

    “Do you have what it takes to manage a project?”

    TikTok @buildmaurer 0.49% comment rate 2,256 plays

  5. 05

    “Luxury begins in the details”

    TikTok @austinbuiltit 0.46% comment rate 2,407 plays

  6. 06

    “Kitchen cabinet custom modification”

    TikTok @austinbuiltit 0.44% comment rate 1,377 plays

The argument

Project videos get views, not conversations

By Roberto Cerda, Founder, Digital Vibes Design ·

In 193 Instagram reels from US remodelers, kitchen and bathroom project videos earned a median comment rate of 0.00% and 0.01%, while posts with no project in them earned 0.13%.

The before-and-after is the default contractor reel, and it does its job: it shows the work. It does not start a conversation. Across 88 kitchen and bathroom reels, most viewers watched and moved on. 33% of all the reels we measured got no comments at all.

The account at the top of this index proves the point from the other side. @perfectedgeremodel holds 11 of the 20 reels in the top 10%, and most of them are not project videos. They are about running the business: setbacks, grit, a new chapter. People answer a person. They admire a kitchen.

But read who answered. The comments on those top reels came from other business owners: "keep grinding", "followed", a networking pitch. Of the 47 comments we read on the top contractor reels, one was a possible customer trying to get in touch.

The case against

The counter-argument is that contractors do not need comments. They need calls, and a beautiful project reel sends people to the website. That is fair, and nothing here measures website visits or calls.

The point is narrower: if you are judging your content by comments, stop comparing your project reels to anyone's personal posts, and do not mistake peer applause for demand. The job videos are your portfolio. The conversations come from giving homeowners something to ask about, then answering fast when one does.

Does it hold on TikTok?

TikTok tells a different story. Contractor videos there reached a median of 0.09% across 134 videos, 3 times the Instagram median, and videos over 60 seconds did best (0.23%, 16 videos). The comments were different too: of the 41 we read on the top TikTok videos, 5 came from homeowners asking for a price, a location or an estimate, against one on Instagram. The top TikTok contractor videos explained the trade, like how homeowners get overcharged or why an eighth of an inch matters in custom cabinets.

The index updates quarterly. Subscribers see it first.

What the numbers cannot show you

I build and run websites for four construction and remodeling companies. Here is what the numbers leave out.

Roberto Cerda

  1. 1

    Your portfolio is not your content plan

    Project reels belong on the website and Google Business Profile, where a homeowner is already comparing contractors. On Instagram they need a reason to reply.

  2. 2

    Talk to the homeowner, not the trade

    The comments on the highest-engagement contractor posts came from other contractors. Speak to the person paying for the job: cost, timeline, what goes wrong, how to choose.

  3. 3

    Show the person behind the truck

    The account that led this index posts as a person. Homeowners hire someone they trust to be in their house for months.

  4. 4

    Answer the one who asks

    The one possible customer in the comments we read wrote that they tried to message the company and could not. That is a lost job, not a content problem.

Outside the content, two things decide whether any of it turns into money:

  • Collect reviews

    For a contractor, reviews on Google do more selling than any reel. Ask after every finished job.

  • Make contact impossible to miss

    A phone number, a quote form and an instant text reply turn the rare homeowner comment into a booked estimate.

The content is yours to make. Reviews, instant replies and follow-up are systems, and that part we build.

How we collected this, and what it cannot tell you

Tools
Instagram: Apify Instagram Scraper (hashtag feeds, comments) and Instagram Reel Scraper (account histories, transcripts). TikTok: Apify TikTok Scraper (hashtags, profiles, comments, TikTok's own subtitles). All run September 29, 2026.
How accounts were chosen
We pulled 156 reels from 8 hashtags (#remodeling, #homeremodel, #kitchenremodel, #bathroomremodel, #generalcontractor, #homerenovation, #contractorlife, #customhomes) to find accounts, then kept 10 that are US businesses in this industry selling to customers, shown by a US location or city. Suppliers, media pages, designers and non-US accounts were excluded. Accounts with fewer than 5 reels in 2026 were dropped.
The sample
Instagram: 193 reels posted 2026-02-06 to 2026-09-29 by 10 accounts (@chapmancustombaths, @companionbuild, @floord_concepts, @oneempireconstruction, @perfectedgeremodel, @randolphdesignbuild, @teknikdesignandremodeling, @tilerworks, @tucson_remodels, @unitedsignature), up to 20 recent reels each, from 8 hashtags × 20 reels. TikTok: 134 videos posted 2026-01-17 to 2026-09-29 by 9 accounts (@2brothersrenovations2, @austinbuiltit, @buildmaurer, @concretedesignsllc, @mybuildpro, @oakcreek_cabinets, @ruizrenovations, @sjddesign_build, @unitedsignatureco), up to 15 each, from 6 hashtags × 15 videos; dropped for fewer than 5 videos: @union_rebuild. TikTok's caps are smaller to fit the scraping budget; paid ads and sponsored posts are excluded.
US check on TikTok
TikTok list results carry no location, so accounts were kept on a US city, state or “USA” in the bio. The top videos' own upload location was checked: all US.
Comments and transcripts
Instagram: 47 comments read across the top 6 reels, transcripts for the top 3 (1 with usable speech). TikTok: 41 comments across the top 5 videos, with TikTok's own subtitles (2 usable). A “possible customer” comment asks for a price, a location, an appointment or what the product is. Transcripts under 200 characters (music lyrics, or noise on silent reels) were discarded.
Labels
Job type, language, call to action and offer are caption keyword rules, not judgment calls, so next quarter is labeled the same way. A reel whose caption names no job type is labeled “Brand or personal”.
Flags
A reel is flagged when 60% or more of its sampled comments are one-word or emoji replies, a pattern of engagement pods or bots. Flagged reels stay visible and are left out of the medians. This edition: 0 flagged.
What it cannot tell you
Comments are not leads: we cannot see DMs, calls, website visits or sales. Ten accounts are a sample, not a census. Comment rates on reels with a few hundred plays swing on one or two comments. Captions do not always name the product, so topic labels undercount.
What went wrong
Hashtag feeds were mostly noise: non-US posts, suppliers and unrelated accounts, which is why they were used to find accounts rather than as the sample. Several top reels had no speech to transcribe, only music or text on screen, so the transcript read is thin.
Data
The full dataset is public: contractors.json (Instagram) and contractors-tiktok.json, licensed CC BY 4.0. Reuse it with credit to Digital Vibes Design.

We run this for one industry per quarter. Tell us yours.

Adjacent industries we have measured: Roofing, Life insurance.