Research · 2026-10-10
What gets California roofers leads
194 live Facebook and Instagram ads from 101 California roofing companies, the frameworks that last longest, the Salinas-area advertisers, and the roofing reels that broke out in 2026.
Live California roofing ads
194
ads
101
companies
40
still running at 90+ days
Inside
- Every ad framework, with examples
- Who advertises around Salinas
- Three ads ready to run
- The reels that broke out
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What is in the full report
Content is the free route. This is the paid one: 194 active Facebook and Instagram ads from 101 roofing companies advertising in California, pulled from Meta’s Ad Library on October 10, 2026. The library shows no spend or results, so we treat an ad still running after 90 days as one that pays for itself. 40 of them were.
- 1
Every ad framework, with examples
7 frameworks across 194 California ads, how long each kind lasts, and two real ads for each, linked to Meta’s library.
- 2
Who advertises around Salinas
The 3 roofing advertisers targeting Salinas, Monterey and the Central Coast, what their ads say and how long they have run.
- 3
Three ads ready to run
Copy and button choices for a Central Coast roofer, built from the frameworks that lasted longest.
- 4
The reels that broke out
The 12 roofing TikToks and reels that beat their own account’s usual reach by the widest margin, and what they have in common.
Method
Ads. 194 active ads from Meta’s Ad Library (US, sorted by impressions), searched on October 10, 2026 for roofing terms and ten California markets, kept when the ad is about roofing and names a California place or area code. 31 advertisers were removed by hand (supplements, equipment sales, agencies selling to roofers, out-of-state companies). Searches were in English, so Spanish-language ads are under-counted. Framework labels are caption keyword rules; an ad can carry more than one. The library shows no spend, clicks or leads. roofing-fb-ads-ca.json
Reels. From the Q3 2026 benchmark scrape (September 29): every 2026 post from 10 US roofing accounts per platform, the same data as the roofing lead generation benchmark. Lift is plays divided by the account’s median plays.